Senior Omni-Channel Marketing Manager

Overview

Elevate Your Brand Storytelling: Senior Omni-Channel Marketing Manager Manager Opportunity!

Join a dynamic team at a leading global footwear and apparel company revolutionizing the retail landscape. As a Senior Omni-Channel Marketing Manager, you will play a pivotal role in shaping how consumers experience the brand within key fashion and department store accounts. Your expertise in omni-channel marketing will drive innovative strategies that connect with consumers across online and offline touchpoints, amplifying brand presence and contributing to significant business growth within the North American market. This role is located in Boston, MA.

As a Senior Omni-Channel Marketing Manager you will be the driving force behind account marketing plans, from initial concept to execution. You will collaborate with internal and external partners, including retail marketing counterparts, commercial teams, brand marketing, creative agencies, and key account partners, to develop and implement integrated marketing strategies that elevate the brand experience within fashion and department store account.

Required Qualifications: 

• 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
• Experience developing retail consumer journeys and programming in both digital and physical retail.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
• Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
• Experience with managing budgets, authoring marketing briefs and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
• Bachelor’s degree or equivalent combination of education, experience or training.
• Ability to travel domestically.
• Must be located in Boston, MA.

Responsibilties: 

• You will be the driver of account marketing plans from inception, to sell-in, and to execution.
• Your seasonal marketing approach will support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.
• You will help manage relationships with fortune 500 Fashion retailers, develop seasonal sales plans, and work closely with various aspects of marketing.
• You will consistently collaborate with your retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring your marketing plans to life in the marketplace.
• You will create omni-channel consumer journeys that connect the integrated marketplace experience, both across fashion and department store accounts, and in collaboration with other channels of wholesale distribution, owned retail and digital direct. Your point of view will consider the current marketplace, consumer insights and consumer trends.
• You will develop long-term, annual and seasonal retail key account marketing plans and strategies based on an understanding of brand, retail brand, merchandising, account and marketplace priorities. Your integrated plans will include in-store, digital, social, and branded experiences.
• You will establish and maintain relationships with your account counterparts, building trust season-over-season.
• You’ll develop deep expertise in the retail landscape of the fashion and department store account base, traveling the market regularly and continuously challenging how to improve our brand presence.
• You will be highly detail oriented, managing and maximizing your budget, and tracking/processing purchase orders and credit memos for your marketing tactics.

Must Have:

• 3+ YEO in Account marketing in Omni-channel Consumer Journeys and Fashion Retailers
• Negotiating brand placement with key real retailers,
• Developing plans for this season – Fall and holiday seasons
• Managing product placement in stores and digital platforms
• Account facing externally, can sell a dream to an account partner and maintain that relationship wholesale marketing

Nice to Have:

• Account marketing for fashion products
• Retail and wholesale marketing experience
• Digital and Brand marketing experience

The target hiring compensation range for this role is $45.60 to $50.67 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment — one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.