Social Media Specialist (Paid Media)

Hybrid - New York, NY
Job Terms:
$40 - $50 Per Hour Based on Experience
Start date:

Job Description:

Job Summary:

The Assistant Manager, Paid Social Media is responsible for the implementation and
execution of Paid Social campaigns in line with the agreed activation strategy. This role maintains,
develops and exceeds brand performance targets. The Paid Social Media Assistant Manager will
support the Paid Social Media team to implement strategies and execute campaigns, as well as
optimize and recap on performance. They will work closely with the team to optimize delivery
towards ROI and drive effectiveness across multiple brands.


• Build out of Paid Social campaigns and ‘hands-on-keyboard” execution
• Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
• Monitor and optimizes Paid Social campaign implementations
• Manage daily spend aligned to targets and monthly budgets
• Provide accurate client communication that details performance and return on investment via
regular campaign reporting and analysis
• Liaise with additional media channel teams as needed to ensure a 360 view of media
• Assist with meetings, QBRs, ad hoc projects as needed


• 3+ years of experience building and executing paid campaigns at a media agency
• Advanced “hands-on-keyboard” experience using biddable media across platforms including
Facebook, TikTok, Pinterest, etc
• Experience with analytics and attribution platforms (ex: Google Analytics), and using data to create
informed reports with key learnings and actionable recommendations
• Demonstrated interest in emerging new marketing platforms and technologies
• Excellent problem-solving skills with the ability to troubleshoot quickly
• Understanding of performance metrics and ability to spot trends or discrepancies.
• Strong QA abilities with great attention to detail
• Superb communication and presentation skills both verbal and written
• High levels of integrity, autonomy, and self-motivation