Marketing Technology Manager (beauty / retail) HYBRID

St Petersburg, FL
Job Terms:
Start date:

Job Description:

The Marketing Technology (MarTech) Manager will gather business requirements that enable marketing technology enhancements in our customer data platform (CDP), internally known as our Data Driven Experiences (DDx) platform. The MarTech Manager will work in tandem with the DDx Marketing Managers, IT teams, Analytics teams, and various internal business partners.

The MarTech Manager must have prior experience implementing and running omnichannel marketing activations that leverage customer data platforms and be familiar with basic technical requirements needed for communication channel implementation across email, SMS, mobile push, social and more.


DDx Data Activation Expert
• Develop a deep understanding of the data being collected in our CDP/DDx and work with the Marketing Activation and Analytics teams to determine how best to leverage the data available for activations, optimize collection of data and identify any missing data needs for future activations or analysis efforts.
• When additional data is needed to support marketing activations and/or analytics – work with the requisite technical teams to determine where the data resides, and any enhancements needed to CDP to accommodate these requests.
• Work with our external agencies Solutions Architect to provide expertise regarding the data available (in SFMC or CDP) or work on enhancements needed to data set to aid in complex multi-touch journey building and dynamic email builds.

Technical, Marketing and Analytics Expertise
• Work with necessary internal teams (Marketing Activation, DDx Analytics and various business units) to collect and define business requirements and use cases needed to support data enhancements and/or updates to CDP/DDx.
• Work with IT Teams, including but not limited to; Digital IT team, SAP team, Integration team, Sales Cloud team, and Mosaic team to provide business requirements needed to support enhancements or updates to CDP/DDx.
• Submission of necessary JIRA tickets with required backlog forms to support DDx enhancements or updates to CDP/DDx.
• Project management expertise with the ability to manage multiple enhancements at once with great attention to detail.
• Understanding of marketing capabilities, goals and journey implementation to provide use cases and thought leadership to team for collaboration.
• Understanding DDx technical requirements needed for ticket submissions and working with RUN/IT teams.
Must have the ability to solve complex problems with short term and long term solutions.

• 5-7 years in a Technical Product Manager, Project Manager or MarTech role and the ability to apply this knowledge to empower the marketing activation team. Experience with B2B MarTech implementation a strong plus.
• Can manage full technology implementations end to end that affect multiple source systems, including but not limited to: SAP, CDP/DDx, SFMC, SFCC/DW, Mosaic, App, etc.
• Experience using collaboration tools including JIRA and Confluence is a plus.
• Ability to collaborate with IT team to clarify user stories, lead user acceptance testing, resolve issues and remove impediments that might be preventing the team from achieving its sprint goal.
• Bachelor’s Degree in Marketing, Business, or similar area.

The target hiring compensation range for this role is $60 to $74/hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.  Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.