Marketing Content / Copywriter

Houston, TX
Job Terms:
Start date:

Job Description:


Our client, a national leader in the specialized tax incentive industry, is looking for a Marketing Content/Copywriter who is responsible for a range of content writing and editing, will work with key subject matter experts throughout the company to create relevant and benefit-driven "customer-facing" content. The Marketing Content/Copywriter will serve as the marketing team's main resource for content and is responsible for writing, editing, proofreading, and fact checking digital and print articles, messaging alignment, advertising materials, internal, and external communications, and other various marketing materials. 

Duties And Responsibilities:
 Create content that is value-driven, engaging, accurate, and appropriate for various audiences in the form of customer success stories, technical articles, emails, brochures, websites, paid ads, social media posts, presentations, etc. for a range of marketing channels.
 Work collaboratively with internal cross-functional teams to research and write content for use in various stages of the marketing funnel.
 Edit content for clarity and consistency, brand and messaging accuracy, appropriate tone, overall cohesiveness, flow, organization, style, grammar, spelling, typographical errors, formatting, and accurate referencing.
 Lead proofreading, fact-checking, and editing processes for various marketing materials.
 Manages and executes numerous writing tasks with competing deadlines, coordinating with other team members.
 Creates and maintains key documents, such as monthly content calendar, brand writing style guide and process documents.
 Interview Subject Matter Experts to fully capture technical articles for all service lines.
 Research, refine and collaboratively build out customer personas that include positioning statements and value props.

Knowledge And Skills:
 Ability to prioritize work under pressure and handle multiple tasks under tight deadlines.
 Has a strong attention to detail for all written and edited documents.
 Foundational understanding of SEO and SEM.
 Ability to work collaboratively as well as independently.
 Detail-oriented and passionate about messaging.

Relevant bachelor’s degree or equivalent education plus relevant professional experience required.