Social Marketing Manager IV

Remote • Remote; Virtual
Job Terms:
DOE + Benefits
Start date:

Job Description:

As the leader for this program, you're responsible for driving editorial strategy & community management across global handles (225M+ followers). This role reports to the Group Social Product Marketing Manager. 
You will be the data-driven strategic lead, managing a team of ~4, owning social platforms and content strategy, editorial voice & community management, including launching the product on social platforms. You collaborate across initiatives, regions & XFN teams on campaigns and promotions. You drive optimization & innovative use of social across platforms. You coordinate with the global, regional and local social teams to drive greater business impact towards OKRs.  You lead regular performance reporting & analysis. You influence & implement learnings through best practice playbooks & roadshows with XFN & exec stakeholders. You work closely with GRL social stakeholders to surface insights and drive innovation in globally holistic strategy. You own reactive social, leading the team, including oversight of round-the-clock social listening, crisis & escalation monitoring, reporting & rapid response including XFN alerts & coordination. You drive creative development, social listening & community management to earn & protect the brand. You have solid creative judgment & make editorial decisions with minimal guidance, navigating cultural context & brand perception to seize opportunities, while protecting the brand from potential risk.You’re embedded in social communities. You’re on the pulse of timely trends & Gen Z relevance. You know which creators & artists matter most. You’re plugged into mainstream, & go deep into niche, passionate fan communities.

Overall Responsibilities:

  • You have an analytics background and influence change based on data-driven insights.
  • You manage agencies to deliver efficient and effective work.
  • You’re a team player who navigates operational complexity with curiosity and positivity, and have excellent written and verbal communication skills.
  • Lead creation of editorial & community management strategy. Manage tools and resources that elevate insights, excellence and expertise.
  • Work closely with regional and local teams to integrate cultural nuance.

Top 3 Daily Responsibilities:

  • Lead & manage the team owning globally inclusive social platform and content strategy, editorial voice, & community management. Drive innovation with regular account audits. Leverage and test platform, content & engagement tactics. Launch and manage Gen Z social platforms, including TikTok and Shorts.
  • Lead development of Always-On reactive approach. Oversee round-the-clock social listening, crisis & escalation monitoring, reporting & rapid response including XFN alerts & coordination.
  • Own social editorial decisions with minimal guidance on behalf of YTM to quickly assess risks and rewards in real time and action accordingly. Maintain close partnership with Crisis & Escalations to stay on-top of potential issues.
  • Work with Infrastructure & Strategy lead to set KPIs, contextualize success & guide strategic recommendations using qualitative and quantitative analysis.

Required Skills:

  • Bachelor’s degree or equivalent practical experience. 
  • More than 10 years of experience working within global social media, influencer or digital marketing.
  • Experience in social, data science, data analytics and/or social analytics.
  • Experience managing social for a global media/entertainment brand or public figure.
  • Experience with social measurement tools and datasets like Crimson Hexagon, ZignalLabs, Sysomos, Sprinklr, SimilarWeb, Netbase, Quintly.

Nice to have Skills (not required):

  • Strong written and communication skills.
  • Experience with social planning, measurement and navigating operational complexity.
  • Strategic and hands-on experience with all major social media platforms.
  • Ability to keep up with the pulse of industry trends and cultural conversations and have a strategic.
  • Experience collaborating in a dynamic and fast-paced work environment.
  • Ability to influence at all levels and work effectively across functions and geographies.

Client Description:

A giant in the Tech Industry, this company's mission is to organize the world's information and make it universally accessible and useful. This company is committed to continuing to make diversity, equity, and inclusion part of everything they do—from how they build their products to how they build their workforce. Consistently named one of Forbes top employers, this company works hard to attract, retain and progress the best Talent.

A career here gives you the opportunity to be part of something bigger:

  • Expanding Opportunity - Providing people with information, tools and services to help them build knowledge, fuel curiosity, and unlock opportunity.

  • Protecting Users - Keeping billions of people safer online.

  • Including all Voices - Building a world where progress, equitable outcomes, diversity, and inclusion can be realities both inside and outside our workplace.

  • Responding to Crisis - Helping those affected by crisis through products, people and partners.

  • Advancing Sustainability - Unifying practices, partnerships, and products around a single mission — to foster sustainability at scale.

Are you ready to join the journey?

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.