Music Content and Promotion Manager

Toronto, ON
Job Terms:
$65/hr + Benefits
Start date:
Posted By:
Caitlin Bair

Job Description:

Work Location: Toronto, Canada (3 days onsite- Hybrid Schedule)

Project Overview: 

In this role you will help build music and content promotional strategies to connect with communities across genres and interest groups - across platforms (Including short-form and long-form content) and multiple social digital platforms, at both a global and market-specific scale. You will also support the execution of these programs by working closely with external partners and internal teams, both locally and internationally.

You are a culture-vulture, a self-starter who will ramp up quickly to contribute to our Music Programming & Content Strategy team. You have experience working as a content programmer for short form / long form video services, music magazines, radio stations, streaming services or as a music journalist. You are well-versed in Canada’s multiple entertainment industries, are passionate about Music, and possess in-depth knowledge of various genres from multiple & diverse perspectives. You have a deep understanding of the creator ecosystem, are comfortable with short-form video platforms, and are able to analyze & identify trends before they go viral. 

Overall Responsibilities: 

Additionally, you bring strong analytical abilities and impeccable oral and written communication skills. You’re comfortable working with large teams of cross-functional specialization and problem solving daily, in collaboration with product, design, marketing, engineering, and other teams to develop an innovative user experience. You enjoy working both independently and collaboratively to develop new ideas and scalable processes. You bring a proven ability to prioritize, meet critical deadlines, and take on challenging tasks with enthusiasm and a problem-solving mindset. You’re passionate, contributing your thoughts and ideas to making music on this platform best-in-class for artists, industry and fans.


  • Develop and execute the strategy for promoting music and driving engagement across platforms
  • Develop and execute strategies for new product programming initiatives 
  • Build on understanding of Culture and Entertainment consumption trends to drive higher engagement and a deeper connection with the Artists and Fans
  • Oversee 'lifecycle of a song' programming across on-platform and playlist ecosystems and the broader user experience
  • Conduct metrics-based analysis of programming campaigns
  • Contribute to global programming & content strategy team and its efforts to drive improvements and innovative features on behalf of users worldwide, mainly for a Canadian audience
  • Support partner and technical teams to troubleshoot customer-facing issues

Mandatory Skills/Qualifications: 

  • Bachelor's degree or equivalent practical experience required
  • 3+ years in a programming role in Radio / online digital music content business
  • Successful track record of delivering user engagement through building multi platform experiences and communities
  • Excellent written, presentation and verbal communication skills
  • Passionate about music, with a deep understanding of local entertainment industries
  • Working knowledge of content in all genres in Canada, including Francophone
  • Strong programming and creative skills - ability to craft messaging and work with design and production resources to drive creative execution
  • Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize our programming strategy
  • Digital native, with strong technical skills
  • Comfortable with content management tools
  • Strong understanding of the competitive landscape and knowledge of short form and long form video content
  • Comfortable working in a fast changing environment
  • Ability to work across functions and divisions, with global teams, and deliver measurable results

Non-Essential Skills/Qualifications:

  • Experience working for a music streaming service / music label
  • Professional language proficiency in English & Canadian French
  • Expertise in working with Google Sheets
  • Ability to maintain several different projects simultaneously, while creating precise and effective customer-facing communications
  • Deep knowledge and understanding of the music industry in Canada and previous experience working with record labels, artists and/or management partners

Client Description:

One thing we know is that this client, as big as it is, is still setting the standard for not only the product they’re turning out, but for the way they conduct business.

Our client is the global leader in technology, with offices in many major cities. As different as those cities are, you can expect that the personality of each office is the same. Commonalities include bringing people together in the physical work space, outlets for creativity (outside work-related exercises), and a setup for brainstorming on the fly, whenever the opportunity strikes.

What they see in your resume, if you’re selected, is your ability to be an autonomous thinker, and a team player; someone focused, and driven to push the envelope who can also let down their guard and have fun with the team while doing it; someone who has the intellectual capacity to challenge even the most innovative thinkers without the hubris that tends to accompany it. No egos here!

Here, everyone is considered a project owner, and expected to give 100%, even when the path forward isn’t necessarily clear.

Work here, and know you’re working with a Forbes #1 rated company.

Work here, and know you’re setting the pace for digital products globally.

Work here, and find the challenge of your career!

And in case you’re afraid you won’t have time for other things, you’ll be able to take advantage of:

  • Fitness center access

  • Discounts on things like dry cleaning and oil changes

  • Free lunches

  • Convenient commuter shuttles