SEO Specialist

Washington, DC
Job Terms:
Start date:
Posted By:
Chris Woodbridge

Job Description:

Our large nonprofit in Washington, DC is looking for a SEO Specialist for a long term role.

 Perform keyword research to help inform and execute content strategy
 Identify search demand and trends in each editorial channel
 Actively drive and execute daily SEO activities with cross functional teams
 Manage, track and report on SEO and content discovery KPIs
 Ideate cross-platform content to increase traffic to Client’s website and improve
engagement with content. Inform campaigns by helping identify critical search topics and
when they will resonate most with the 50+ audience.
 Constantly monitor best practices and developments in the search engine landscape.
 Use data driven approach to solve problems, set goals and break new ground with
innovative thinking
 Research seasonal topics and trends / Identify content gaps
 Assist with large-scale Content Inventory project (content assessment and site cleanup)

Knowledge and Skills Required:
A proven content discovery and SEO expert, the SEO Specialist will drive growth and engagement of various audience segments across a number of key programs and topics throughout the website. The SEO Specialist will work within a matrixed organization, own daily editorial SEO and content discovery initiatives for the client website.
 Demonstrated success in an SEO role at a medium to large size media or
communications company
 Expertise in SEO, keyword research, content strategies and content marketing.
 Exceptional skill at clear, concise, and compelling communication.
 Excellent organizational and project management skills
 Passionate about the search industry with deep understanding of the landscape
 Fast thinker and smart strategist who diligently tests and optimizes to achieve goals
 Proven track record working with cross-functional teams in executing SEO and content
marketing related tasks and initiatives
Minimum Years and Type of Experience
• 3 years direct and hands-on experience executing digital channels for large brands, private or
public organizations.