Campaign Specialist

Job Terms:
W2, Hourly - depends on experience
Start date:
Posted By:
Kimberley Strayer

Job Description:

Our Healthcare client is looking for a Campaign Specialist to join their team on a part-time consultanting basis. The Campaign Specialist supports the design, execution, and analysis marketing campaigns to drive campaign performance. The Campaign Specialist will work with the Product Strategy Manager and clients to understand the requirements for each campaign; develop/write the segmentation, upload HTML files into Marketo, QC the campaigns, send test emails and test member counts prior to delivery to the customer. The Campaign Specialist will track the performance of campaigns by providing campaign reporting and analysis.

Job Functions

  • Develop targeting criteria using campaign management systems, including Marketo.
  • Produce counts for proposed initiatives
  • Create quality assurance/control steps to ensure that delivered lists meet client’s targeting requirements and are free of data irregularities
  • Document list selection criteria thoroughly to serve as a reference guide for colleagues performing back-up support
  • Deliver campaign executive reports as well as data driven insights against campaigns (including test vs. control) to drive marketing strategy
  • Use analytical tools to generate campaign performance analysis including channel/media/offer performance and campaign targeting model and tactic effectiveness
  • Execute email campaigns within the Marketo platform.
  • Graphic artist will hand off HTML artwork for Campaign Specialist to upload in Marketo.
  • Set up campaigns to be scalable and efficient across multiple clients.
  • Facilitate upfront planning of marketing campaigns to translate hypotheses and business objectives into a test design framework within a campaign
  • Develop and document test designs and measurement plan for marketing campaigns, applying test/control (A/B split) principles
  • Collaborate with Product Strategy Manager to formulate recommendations based on analytic findings

Minimum Job Requirements

  • 5+ years related campaign management systems or related tools and analytical thought leadership
  • Related Bachelor’s degree or additional related equivalent work experience Marketing or related field
  • Comprehension of list selection (e.g. test and control cells, suppression logic, de-duplication, data hygiene, householding)
  • Demonstrated proficiency in understanding segmentation and ability to target audience and align with personalized email offer messaging.
  • Positive attitude while working under tight deadlines
  • Strong attention to detail, process documentation, quality assurance/control and process improvement
  • Ability to perform backend campaign analysis (e.g. response rate calculations, lift estimation, ROI determination)
  • Strong written and oral communication skills
  • Demonstrated proficiency in using Microsoft Windows software (Excel, Word, PowerPoint, Outlook)

Preferred Qualifications

  • Master’s degree
  • Engagement Marketing and Marketo platform experience are a plus • Experience working with healthcare data