#183760

Social Media Manager, LinkedIn

Location:
Saudi Arabia
Job Terms:
Permanent
Salary:
DOE
Start date:
TBD
Posted By:
Frank Penalver
Date:
09/15/2022

Job Description:

**Position is based in Saudi Arabia. Relocation assistance provided**

Overview


Aramco is seeking a well-organized, self-motivated, and creative digital communications professional to manage our growing LinkedIn account. The successful candidate will take an ownership role on LinkedIn, with the potential to manage other channels longer-term as our team grows and evolves. This individual will plan and guide engaging, informative, innovative and entertaining campaigns and content for the platform to strengthen our corporate reputation and support communication with internal and external audiences. They will work closely with our corporate communication and business partners across the company – on topics as diverse as leadership, workplace, performance, technology, sustainability, citizenship and many more – to grow our audience and optimize the channel through targeted analytics and benchmarks. The successful candidate will have a proven track record of overseeing top-notch social campaigns and strategies with measurable results in both reputational and commercial metrics. They should have a strong understanding of the current digital/social media landscape, be a strategic thinker, goal-oriented, and enjoy working in a fast-paced, start-up culture. This role is on the North America social team, working as part of a larger global team.

Key Responsibilities

 

  • Content Ownership: Overseeing and helping develop best in class content that feeds into impactful audience-first, channel-sensitive, socially-native campaigns, while helping develop user-generated content and thought leadership, and other storytelling.
  • Content Strategy: Positioning LinkedIn as part of our global social media strategy, in line with reputational, brand, and business goals
  • Campaigns: Overseeing and guiding LinkedIn campaigns across teams
  • Analytics: Gathering regular analytics on the platform, synthesizing them into regular reports while advising on strategies to leverage data for audience growth and continually-improving content
  • Channels/platforms: Keeping on top of the latest trends and developments across all social media platforms – particularly LinkedIn – while making sure content developed is tailored to the specific audiences and particularities of the channel
  • Advice and Learning: Leveraging knowledge of best practices in social content to help other teams and partners develop good, creative ideas both proactively and reactively
  • Measurement and Evaluation: Through an understanding of the link between content quality and performance, driving continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI and evaluation


Minimum Requirements
 

  • 5+ years of digital communications and social media experience, ideally a mix of agency and corporate/government/regulatory
  • Proficient with legacy, current, and emerging features within LinkedIn, with a strong understanding of the feature-set on other platforms including Twitter, Facebook, Instagram, TikTok, Snapchat, and YouTube
  • Experience using design and video editing software such as the Adobe Creative Suite
  • Proficient with social media content management and scheduling software such as Hootsuite or Sprinklr
  • Experience supporting leaders and supervising/mentoring more junior staff
  • Bachelor’s degree
     

Client Description:

Aramco occupies a unique position in the global energy industry. We are the world's largest producer of hydrocarbons (oil and gas), with the lowest upstream carbon intensity of any major producer. 

With our significant investment in technology and infrastructure, we strive to maximize the value of the energy we produce for the world along with a commitment to enhance Aramco’s value to society.

Headquartered in the Kingdom of Saudi Arabia, and with offices around the world, we combine market discipline with a generations’ spanning view of the future, born of our nine decades experience as responsible stewards of the Kingdom’s vast hydrocarbon resources. This responsibility has driven us to deliver significant societal and economic benefits to not just the Kingdom, but also to a vast number of communities, economies, and countries that rely on the vital and reliable energy that we supply.