Direct Mail Marketing Coordinator

McLean, VA
Job Terms:
Starting at $35/hr.
Start date:
Posted By:
Sara El-Shami

Job Description:

Our client is looking for a dynamic candidate who has specific experience working with Direct Mail as a channel and are familiar with direct response marketing. There are two main components to the responsiblities of this position; Project and Process Management (of Direct Mail). The description below breaks down the expectations of what a day-to-day might look like as you navigate and succeed in this role.

Project Management
*Support moderate to large complexity workflows to map out schedules across multiple teams, ensure communication and manage through to delivery with very little oversight from leadership.
*Manage multiple project plans in a complex and dynamic environment, revising and ensuring dependencies and risks are captured and communicated.
*Shepherd marketing creative through our digital execution process while ensuring strategic intent aligns with execution/delivery at every step.
*Develop a deep understanding of best practices and mandatories for outbound digital marketing channels such as email, SMS, mobile app, and website.
*Exhibit outstanding influencing skills to effectively drive program efforts.
*Leveraging problem solving and influencing skills to ensure marketing initiatives deliver on intent.
*Demonstrate a proven track record of excellent program/project management, bringing the ability to quickly put structure in place to manage/prioritize work in a dynamic complex environment.
*Partnering with cross-functional teams to provide strategic and tactical thought partnership to effectively drive project delivery.

Process Management
*Continuously optimize workflow for greater efficiency (resource efficiency and speed to market).
*Implement and manage new tools and processes.
*Help maintain documentation, train others on the process, collect feedback and iterate to improve.
*Facilitate a well-managed culture throughout MS Marketing by assisting in QA, QC and risk management. You will educate and gain buy-in from key stakeholders concerning the utilization of process to ensure appropriate execution each and every time.
*Coordinate alignment between multiple up and down stream stakeholder groups including Business, cross marketing LOB’s, Legal, Compliance, Risk, Brand and other internal and external partners.
*Manage capacity on multiple internal partner team backlogs to ensure marketing development tasks are executed within desired go-to-market timelines.
*Research, identify, and launch platform solutions for MS Marketing initiatives to evolve beyond MVP.
*Guide the organization through change, flawlessly executing processes improvements and new initiatives that improve business efficiency and drive results.
*Maintain a state of “audit readiness” for the MS Marketing team and the work we have in market.
*Create and modify processes while collaborating with smart and passionate leaders to influence results that have a direct impact on the company’s bottom line.
*Research new processes and tools on an ongoing basis and bring thought leadership to the team on how to improve our operations. Become the in-house expert and evangelist for MS Operations.

Required Qualifications
*Bachelor’s Degree or Military Experience

*Experience with A/B Testing is a MUST
*3-5 years of experience in Project Management, agency or client side
*3-5 years of experience working with interdisciplinary teams including art directors, copywriters, strategists, analysts and marketers
*Deep understanding of process management and project management methodologies
*Proven experience producing large volume campaigns and managing a high volume of current workstreams (expert multi-tasker is a MUST)
*Ability to use critical thinking to assess efficiencies and problem solve to find a better approach.
*Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders 

Preferred Qualifications
*3+ year’s experience in financial services marketing (or another highly regulated industry)
*Understanding and experience with digital execution
*Experience with Digital Asset Management (DAM) platforms and understanding of taxonomy and workflow for organizing and categorizing assets

Client Description:

This client puts its money where its mouth is. As a leading financial services and tech company, they’re constantly pushing the envelope to adapt and stay ahead of trends - whether it’s trends in financial products or in the way they treat their customers. Our client sets the bar in customer experience.

Our Talent are working with “best-in-class” global marketing teams on omni-channel campaigns, leveraging innovative technologies to drive customer engagement. AQUENT Talent work alongside full-time employees presenting ideas to stakeholders and influencing business decisions every day.

Working here:

  • You’ll be pushed to bring thoughtful creative and marketing ideas to the table

  • You’ll be collaborating in an Agile environment to deliver purposeful projects

  • You’ll be working with a global brand - meeting customers where they live by leveraging AI, ML and VR


Freelancing long-term with Aquent gets you access to some pretty cool things:
- You're paid weekly
- Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)
- Paid Sick Leave for all US and Canada talent
- Access to Fidelity 401(k) with company match
- Access to FSA Program (pre-tax payment toward bus or train passes, etc.)
- Direct deposit for your paycheck
- Access to our Talent Rewards Program (we reward for referrals!)
- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/
- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)Not the job for you? Tell your friends and reap the Rewardshttps://aquent.com/rewards/