#183587

Senior Marketing Manager

Location:
San Francisco, CA; Los Angeles, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
ASAP
Posted By:
Amanda Hoffay
Date:
09/08/2022

Job Description:

The Sr. Manager, Marketing leads brand and product marketing strategy/activity across assigned licensed titles within the company's global portfolio by partnering with licensees to deliver world-class campaigns.

You will own a significant portfolio of mobile and console games within the business and manage a team to help each licensee successfully create/execute go-to-market plans that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation – all grounded in a consumer-centric integrated marketing approach.

You will also play an integral role in overseeing brand initiatives to build the brand, managing portfolio-wide marketing campaigns, and delivering processes/solutions that enable our team to deliver growth at scale.

You are a rock-star marketer, influential presence, inspirational leader, and outstanding collaborator. You will report to the Director, Marketing.

Basic Qualifications:

• Own and manage a line of business within the global company portfolio and ensure the successful launch and live operations of priority titles in partnership with licensees and internal partners

• Act as a thought partner and day-to-day lead with licensees in reviewing marketing materials, providing insightful and strategic guidance/feedback, and managing/approving go-to-market plans, creative assets, and marketing activations

• Provide category thought leadership with licensees and guide them strategically across all facets of brand management, product marketing, user acquisition, and social/community activities (inclusive of market research, consumer insights, product positioning, messaging, creative, promotions, distribution, etc.) to elevate products and campaigns

• Be a strong brand steward for company brands, especially in providing guidance/feedback to licensees to deliver on-brand marketing and creative executions that are both innovative and differentiated, while remaining true to the product

• Leverage quantitative and qualitative insights with licensees to identify market opportunities that inform and help shape player personas/target audiences, positioning, go-to-market plans, creative development, and campaign activations

• Maintain knowledge of industry trends, competitive market, business opportunities, etc.

• Analyze performance of marketing campaigns with licensees regularly to identify areas of optimization and make actionable recommendations

• Implement industry best practices with licensees and strive to uphold benchmarks across all marketing campaigns

• Create and deliver on innovative and performance driven Marketing campaigns that extend reach, increase awareness, and result in meaningful brand deposits

• Cultivate strong relationships with licensees to facilitate communication and collaboration

• Serve as the internal brand champion for licensees to help garner support for plans across the company

• Partner closely with internal cross-functional teams (Production, PR, Franchise, Legal and more) to leverage their expertise throughout all stages of product development and to ensure alignment and consensus for a successful launch and/or continued live operations

• Collaborate with regional teams to implement global strategy via impactful local campaigns

• Present marketing updates to Executives and broader Games and Franchise Teams

• Create marketing pitch decks, presentation materials, internal plans, and post-mortems

• Lead and mentor a team to achieve professional and personal developmental goals

Qualifications:

• 7+ years of experience in Marketing (preferably product marketing), combined with 4+ years of working in Online/Media Entertainment (preferably within the gaming industry) and 3+ years of managing direct report(s)

• Goal-oriented strategic/creative thinker with a proven track record of taking ownership and driving results

• Demonstrated success in several areas of marketing, including brand management, product marketing, digital marketing, user acquisition, and social/community

• Excellent analytical skills; ability to translate qualitative/quantitative data into actionable insights that drive results

• Outstanding interpersonal skills; ability to influence, collaborate, and “sell” strategies to a wide audience set

• Have a strong understanding of industry insights, standard benchmark KPIs, and best practices

• Resourceful problem-solver with a can-do attitude; works well under pressure

Preferred Qualifications:

• Passion for the entertainment industry with a focus on interactive and gaming strongly preferred

Required Education:

• College degree required

Preferred Education:

• MBA preferred

Additional Information This role will initially be remote and transitioning to hybrid with candidates needed with commuting distance of Burbank/Glendale or San Francisco.

 

• A keen eye for creative; ability to bring creative strategy to life in execution

• Highly organized, detail-oriented project manager; ability to multi-task and prioritize

• Excellent written, verbal, and presentation skills; knows how to tell a story in a compelling way

• Motivational leader with proven ability to inspire a team to learn/grow and deliver results

• Working knowledge of 3rd party tools used to source app market data and competitive insights

• Proficiency in KeyNote/PowerPoint; the ability to craft a narrative visually

Client Description:

This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.

Whether you’re looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.