Marketing Manager

San Francisco, CA; Mountain View, CA; New York, NY; Chicago, IL; Pittsburgh, PA
Job Terms:
Start date:
Posted By:
Ryan Lack

Job Description:

Seeking candidates with program & campaign management, CRM, Loyalty, or Community Management.

As a Marketing Specialist for this company, you will define and execute strategies that drive measurable growth in customer loyalty and retention for several products. 
You will work closely with stakeholders across marketing, product, customer experience, support and engineering teams, as well as outside agencies/vendors, to strategically design and deliver communications and experiences that educate, inspire and delight customers across multiple touchpoints. 
You’re an expert at juggling multiple priorities and managing input and expectations across key stakeholders. You are equally comfortable writing copy and reviewing creative designs as you are drawing actionable insights from analyzing data. You thrive in a rapidly-changing industry and lead cross-functional teams through influence. You demonstrate problem-solving leadership with limited oversight. This role is part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.

Overall Responsibilities:

  • Support and implement highly visible loyalty programs to retain company devices and services customers globally.
  • Support new product and feature launches, product education, campaigns and promotions that are critical to the success of this product.
  • Contribute to strategy on macro and micro levels
  • Create and maintain program trackers with deadlines, stakeholder feedback, current status and risk assessments
  • Own and work autonomously on various work streams with minimal support
  • Partner closely with product marketing teams, regional teams, internal creative teams, legal and development teams to plan multi-channel campaigns and ensure flawless execution of all communications.
  • Campaigns will span social media, CRM, virtual/in-person events, often with several of these overlapping in single activations
  • Each campaign includes detailed review and approval chains which will need to be navigated and executed against
  • Building relationships across teams is paramount to program success and growth
  • Lead internal and external partnerships to launch new campaigns, content and offers for loyal customer audience.
  • Program has an established playbook of seasonal activations, but thrives on new ideas along with constantly evolving and improving on what’s been done in the past
  • Great ideas come from anywhere and our team especially thrives on ideas from everyone involved
  • Support the Growth Marketing Lead in developing vision and strategy for the product.
  • In addition to growing and evolving our established programs, we’ll also strategize and plan for the future of existing and brand-new programs and initiatives
  • This role will support a wide range of extremely detailed tasks alongside big-picture planning for the future 

Top 3 Daily Responsibilities:

  • Support the Growth Marketing Lead in developing vision and strategy for the product.
  • Support and implement highly visible loyalty programs to retain company devices and services customers globally. 
  • Partner closely with various internal and external teams to plan multi-channel campaigns and ensure flawless execution of all communications.

Mandatory Skills/Qualifications:

  • BA/BS degree or equivalent practical experience.
  • 5+ years of loyalty or retention marketing experience.
  • Skills or processes candidates must have to be considered for role
  • Prior experience of CRM strategy, planning, and production systems 
  • Strong familiarity with email best practices and other digital marketing strategies (re-targeting, social, in app and push notifications, etc.)
  • Demonstrable experience in the end-to-end design, development and management of lifecycle marketing campaigns.
  • Prior experience managing social communities and events (both virtual and in-person)
  • Demonstrated experience across strategy, planning and execution for virtual and in-person events ranging in size from 20 to 200,000 users.
  • Experience concepting and developing programs focused on deepening customer relationships.
  • Experience with customer-centric marketing, customer insights, events best practices, and digital marketing strategies.
  • Specific Tools or Applications experience 

Non-Essential Skills/Qualifications: 

  • MBA, MS or other advanced degree.
  • Strong leadership experience and presence, comfortable presenting ideas and work to leadership.

Client Description:

A giant in the Tech Industry, this company's mission is to organize the world's information and make it universally accessible and useful. This company is committed to continuing to make diversity, equity, and inclusion part of everything they do—from how they build their products to how they build their workforce. Consistently named one of Forbes top employers, this company works hard to attract, retain and progress the best Talent.

A career here gives you the opportunity to be part of something bigger:

  • Expanding Opportunity - Providing people with information, tools and services to help them build knowledge, fuel curiosity, and unlock opportunity.

  • Protecting Users - Keeping billions of people safer online.

  • Including all Voices - Building a world where progress, equitable outcomes, diversity, and inclusion can be realities both inside and outside our workplace.

  • Responding to Crisis - Helping those affected by crisis through products, people and partners.

  • Advancing Sustainability - Unifying practices, partnerships, and products around a single mission — to foster sustainability at scale.

Are you ready to join the journey?

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.