#183038

Digital Brand Team Lead IV

Location:
Madison, NJ
Job Terms:
Temporary
Start date:
08/29/2022
Posted By:
Kimberley Strayer
Date:
08/19/2022

Job Description:

*This is a full-time, hybrid role - 2 days remote, 3 days on site.

Our Biopharmaceutical client is designed to fundamentally transform the current brand and product management model to super-boost their digital capabilities, using Agile methodology.

Examples of early key Digital Lab efforts are introducing enhanced targeting powered by machine learning & personalized content and messaging in the channel of customers’ preferences.

The Digital Brand Team Lead (DBT Lead) will be responsible for driving Digital Lab efforts for a specific therapeutic area in close partnership with the brand marketers.

Key Responsibilities:

  • Design solutions for impactful digital innovation use cases aligned to Brand Strategic imperatives
  • Deliver speed to market solutions by building Minimum Viable Products (MVPs) in a rapid test-and-learn approach; DBT Lead will run day-to-day operations for the Digital Brand Team (DBT) including determining priorities for each sprint, eliminating barriers & running daily stand-ups
  • Guide and motivate a matrixed team of dedicated and shared cross-functional SMEs to accomplish the use case objectives
  • Work with team members to problem-solve issues, design solutions and quality-check deliverables consistently applying agile ways of working
  • Differentially resource the digital pod with necessary resources based on the specific use case
  • Partner with the Lab Strategy Lead and marketing to prioritize use cases based on available resources and potential business impact.
  • Continuously iterate on digital solutions by establishing a measurement plan, defining KPIs, and gathering end-user customer input.
  • Incorporate customer insights into future design sprints to advance the capability and drive customer impact.

Digital Lab and Digital Brand Team Lead Ways of Working:

  • Value oriented – Anchored in the business needs, solutions are designed to be released early to learn and realize value faster.
  • Adaptive to change – able to flex quickly to incorporate new learnings or respond to rapidly changing market needs.
  • Customer oriented – Engage end-users early and often to ensure the right solution is designed to meet and exceed the brand and customer’s objectives.

Competencies & Skillsets:

  • 8-10+ years of relevant digital marketing leadership experience developing strategic approaches to drive growth, improve customer experience, and/or increase operational efficiency
  • BS/BA required in marketing, analytical or relevant degree; MBA a plus
  • Success leading and motivating cross-functional teams to accomplish a common goal on aggressive timelines; experience leading or working within Agile, sprint-based teams a plus
  • Excellent leadership in fast-paced team-oriented environment
  • Proven ability to successfully balance near-term results (e.g. ability to design and execute on a ‘MVP’ model), with long-term goals in mind
  • Experience working side-by-side with data, analytics, and technology experts; demonstrated ability to translate business needs into data and technology-based solutions
  • Able to prioritize competing priorities to ensure deadlines are met and operate with a sense of ambiguity
  • History of delivering large-scale projects on-time and on-target to key performance metrics
  • High digital acumen, with experience partnering with analytics and technical teams to launch new or improved digital initiatives
  • Strong communication skills and ability to manage & integrate input from multiple stakeholders
  • Inquisitive nature with a strong test & learn attitude with a passion for continuous improvement
  • Proven experience presenting to and influencing senior executives across the enterprise