#182616

Marketing Infrastructure Manager

Location:
Remote
Job Terms:
Temporary
Salary:
DOE + Benefits
Start date:
09/15/2022
Posted By:
Caitlin Bair
Date:
08/03/2022

Job Description:

Location: Work is remote but candidates must be local to one of the following markets: Baltimore, MD; Boston, MA; Houston, TX; Los Angeles, CA; San Diego, CA

We are searching for a Marketing Infrastructure Manager who will help drive the advancement and execution of lead generation efforts through close partnership with marketing, technology and operations teams. The ideal candidate is passionate about marketing and sales technology and will become an expert in the tools and processes we use to deliver marketing to help optimize and scale global demand generation marketing campaigns. The Marketing Infrastructure manager will help us evolve marketing efforts while also supporting the challenges of today, balancing tactical and strategic approaches to problem solving and issue resolution. The role will involve strong collaboration and communications with technical and non-technical audiences and familiarity with marketing campaigns via online channels such as Email, Ads, and Onsite upsells.

RESPONSIBILITIES:

  • Work directly with lead generation marketing teams to drive adoption of marketing technologies and develop product requirements for new features, launches and enhancements
  • Partner closely with marketing operations to liaise process and technology elements that can help optimize how we deliver campaigns and generate leads
  • Become a guide for the organization on marketing tools and drive best practices and operational excellence to deliver successful lead generation outcomes (from marketing to sales)
  • Troubleshoot issues with cross-functional teams and drive resolution to minimize business impact
  • Project manage key initiatives to support lead generation efforts and coordinate multiple cross functional stakeholders
  • Translate marketers' feedback and needs of marketing tools into process or product solutions and partner with engineering teams to see through prioritization and execution
  • Work in a fast-paced, often ambiguous and cross-functional environment to do all of the above

MINIMUM QUALIFICATIONS:

  • 4+ years experience with product management or marketing/advertising technologyExperience working directly with product and engineering and operations teams to provide business cases & requirements
  • Experience launching or driving adoption of products, demonstrating knowledge of customer needs
  • Experience with operational processes and issue management and resolution
  • Experience with digital marketing channels (Email, Facebook Ads, Display, Onsite Merchandising, etc.)
  • Experience with an enterprise-scale sales or marketing automation platform (Salesforce, Salesforce Marketing Cloud, Hubspot, Marketo, Adobe Marketing Cloud, etc.)

PREFERRED QUALIFICATIONS:

  • Experience with demand generation marketing, optimizing digital marketing performance to drive sales qualified leads
  • Quantitative analytical experience, using tools such as Excel or SQL
  • Bachelor's Degree or equivalent work experience in digital marketing


 

Client Description:

Based in Menlo Park, California, this top social media company builds technologies that help people connect. Their mission is to give people the power to build community and bring the world closer together.

With a culture of constantly iterating, solving problems and working together to connect people all over the world, it’s important that their workforce reflects the diversity of the people they serve. Hiring people with different backgrounds and points of view helps make better decisions, build better products and create better experiences for everyone.

Working here, you’ll:

  • Be part of their mission of community building

  • Work on the most visible apps and services in the social media industry

  • Work in an Agile environment, in constant iteration and problem-solving mode

  • Have a hand in developing products that empower more than 3 billion people around the world to share ideas, offer support and make a difference

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.