#182124

Marketing Manager III

Location:
San Jose, CA
Job Terms:
Temporary
Start date:
07/20/2022
Posted By:
Lauren Fusco
Date:
07/15/2022

Job Description:

Our client is a global commerce leader that allows you to shape how the world buys, sells, and gives. You’ll be part of a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. There, you can just be yourself, do your best work, and have a meaningful impact on people across the globe. This team is looking for people with drive, ideas, and a passion for helping small businesses succeed to help shape the future of of the company—does this sound like you? If so, we'd love to talk to you!


THE OPPORTUNITY:
This is an opportunity to be at the core of Display Channel Activities, which are central to the company’s growth ambitions.
The Display Media Specialist will have responsibility for Display media aampaign management and optimization, designing marketing tests and influencing the overall display channel strategy. The position will have a specific goal and will be expected to find pockets of untapped potential in incremental, iterative, and innovative ways. This individual will direct a number of concurrent tests, manage multiple campaigns of varying complexity, and work across multiple regions and stakeholders, both internal and external.

PRIMARY JOB RESPONSIBILITIES
• Ideate, plan, and execute comprehensive paid display campaigns and tests through cooperation with external agencies/technologies, internal marketing channel operators, and other partners.
• Collaborate with vendors and cross-functional stakeholders to develop and launch analytically-sound A/B and multivariate tests, measure impact, capture customer learnings, refine successive tests, and scale successes.
• Challenge the status quo and drive innovation, inclusive of new creative formats, technologies, tracking, and media formats.
• Own and drive a sizable progress on key KPIs including active buyers, lifetime value, and revenue via intelligent and iterative experimentation to continuously elevate performance marketing.
• Deeply analyze, report, and understand current performance marketing practices of related marketing channels and key competitors to identify potential opportunities.
• Continuously generate ideas to improve the digital marketing performance including campaign strategy, audience management, creative optimization, and bidding.
• Ensure alignment of tests, campaigns, and display activity across accounts and regions.
 

KEY SKILLS AND QUALIFICATIONS
• The ideal candidate should be a highly motivated self-starter with a demonstrated strong professional performance. The position requires someone who is innovative, analytical, organized, and detail-oriented with an ability to work in a fast-paced environment. In addition, the ideal candidate works well with outside partners and has Internet industry experience.
• 4+ years of professional experience in consumer marketing; ideal candidate will have at least 3+ years in paid digital media.
• Knowledge of the online advertising industry, display media platforms, ad network capabilities, industry trends, and technologies.
• Proven ability to work collaboratively in cross-functional teams, and through influence and collaboration achieve ambitious goals while strengthening relationships.
• Proven career wins in developing solutions on Display media marketing platforms.
• Extensive hands-on experience of Digital Media Platforms, in particular Google Ads, experience of DSP’s and additional Ad Network platforms, including Criteo and Yahoo is a plus.
• Experienced in managing external agencies/technologies and partners and working with internal, cross functional teams in a complex and large organization.
• Positive, can-do attitude; must be experienced at effective communication and fostering teamwork.
• Entrepreneurial spirit / ability to try different things with minimal direction.
• Bachelor’s degree (or equivalent) required.
• Excellent written, verbal, and presentation skills in English required.