Digital Marketing Manager

New York
Job Terms:
Start date:
Posted By:
Chris Woodbridge

Job Description:

Our large banking client in New York is looking for a Digital Marketing Manager for a long term role. This role can be Remote.

Primary responsibilities include:

• Work collaboratively with the full cross-functional integrated marketing teams including digital execution, consideration marketing, global brand teams, partners and other campaign support teams to design and execute strategies
• Support development of digitally led, omnichannel media strategies and communication plans to maximize impact/ROI
• Manage cross-functional projects and/or teams to identify, analyze, and develop plans around critical strategic priorities
• Provide research and strategic support to identify, evaluate, and implement solutions for strategic priorities or critical business issues that arise
• Support new business opportunities from visioning to concepting to analysis
• Support key initiatives in working with internal and external partners to identify opportunities for campaign strategy testing based on in-market analysis of trends and competition
• Maintain and manage budget optimizations for new partner programs
• Create an agile/nimble approach to media which recognizes cultural moments, in real-time or planned, that create opportunities for brand activations that drive Clients'  relevance and reputation.
• Keep the organization up to date with the latest trends and industry best practices regarding the most effective ways of reaching our target audiences and delivering our message
• Support Partnership Marketing team with ad hoc, marketing labs or other product-independent projects
• Ability to work with key partners to identify cutting edge marketing techniques and find ways to test and learn while delivering results.


• Bachelor's degree in Marketing, Business or related field. Master’s degree preferred
• 6-10 years of experience in Business, Marketing/Servicing or Marketing Management, Project Management skills
• Experience in management consulting, growth strategy, retail strategy, consumer & brand strategy, or other related field is a plus
• Core competencies in digital (search, social, mobile) campaign management and the digital advertising landscape
• Experience with marketing strategy, transformation, and operation is a plus
• Demonstrated ability to lead cross-functional teams and provide project management support
• Demonstrated ability to conduct and/or analyze research related to consumers, industries and competitors
• Problem structuring and strategic problem-solving skills
• Excellent written and oral communication skills
• Excellent interpersonal skills and ability to work cross-functionally
• Demonstrated ability to lead multiple projects at once
• Enthusiastic and self-motivated to execute on goals in support of team objectives
• Gets hands dirty – rolling up sleeves and working through ambiguity
• Strong analytical skills, with the ability to interpret product or program goals against the greater Citi organization
• Excellent collaborator, Team player
• Exceptional time management
• Capable of communicating at all levels, including executive and c-level internal and external stakeholders or partners
• Capable of executing under tight deadlines and works well under pressure in a fast paced, multi-tasking, startup environment
• Meticulous attention to detail, with an overall passion for continual improvement

Client Description:

Client Description:

Freelancing long-term with Aquent gets you access to some pretty cool things:

- You're paid weekly

- Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)

- Paid Sick Leave for all US and Canada talent

- Access to Fidelity 401(k) with company match

- Access to FSA Program (pre-tax payment toward bus or train passes, etc.)

- Direct deposit for your paycheck

- Access to our Talent Rewards Program (we reward for referrals!)

- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/

- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)