#182013

Ad Ops Traffic Specialist

Location:
100% remote
Job Terms:
Temporary
Salary:
$30/hour W2
Start date:
~3 weeks from offer
Posted By:
Mark Gatza
Date:
07/12/2022

Job Description:

Essential Responsibilities:

  • Check digital creative assets to make sure they follow the specification needed to run in digital platforms
  • Understand and enforce internal naming conventions for digital campaigns
  • Maintain site codes and UTM parameters across all campaign linking URLs to advance campaign tracking and analysis
  • Execute quality assurance (QA) across campaigns pre and post launch to ensure flawless digital execution and to confirm compliance with regulatory needs
  • Detail oriented in order to properly update and maintain internal technical documents
  • Perform other duties and/or special projects as assigned

Requirements:

  • Bachelor’s degree or in lieu of degree, high school diploma/GED and 5+ years marketing experience
  • 3+ years of hands-on experience in ad operations – actively tagging, trafficking and executing within digital buying and campaign management tools at an agency or brand
  • Must have trafficked multi-channel digital campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads, YouTube), Facebook, Verification and Measurement Partners,  such as DoubleVerify, Nielsen and Comscore

 

Desired Characteristics:

  • Solid knowledge in ad operations media landscape, specifically around site tagging framework, trafficking, creative ad formats, brand safety and associated technologies
  • Understanding of the technical build of a digital campaign within a DSP (programmatic bidding structure, tagging, trafficking, deal creation, audience management etc.)
  • Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
  • Able to communicate and train on various Ad Operations topics to internal stakeholders and/or clients

Client Description:

Our client is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $140 billion in sales financed and 80.3 million active accounts, our client brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business they serve and the quality of each life they touch. 

  • They have built relationships with national and regional retailers, healthcare providers, manufacturers and more. They serve hundreds of thousands of partner locations across the U.S. and Canada, and each one is important.
  • Their financial expertise spans key product areas, including apparel, electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, other retail, elective healthcare procedures and services, and more.