Integrated Performance Digital Media Strategist

Job Terms:
$60 - $70/Hour W2
Start date:
~3 weeks from offer
Posted By:
Mark Gatza

Job Description:

Synchrony is continuing to build a world class Performance Media and Creative Agency committed to
driving results with our retail and payments partners while also delivering leading customer experiences.
Within this agency, our Paid Media Team is focused on achieving growth by making data-driven
decisions to create meaningful interactions with existing and potential customers. We are seeking an
AVP, Media Strategy to serve as a media planner across SEM, paid social and display/video (direct and
programmatic). This role will lead digital media planning activities across the marketing ecosystem,
ensuring optimal mix to deliver against business goals.

Essential Duties and Responsibilities
• Develop media strategy for marketing teams across the enterprise, aligning business objectives
to best use of paid media channels to deliver business impact
• Work collaboratively with platform owners and in-house agency partners to ensure optimal
channel distribution, orchestration and performance
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
• Actively make plan optimization recommendations as supported by channel lead performance
and reporting
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present
to stakeholders internally
• Partner with channel teams to share ideas, communicate opportunities, and to identify and
deliver new solutions for campaigns
• Influence and align stakeholders in a highly matrixed organization

Required Skills
• Bachelor’s degree or in lieu of degree, GED and 4+ years marketing experience
• 5+ years of experience in developing multi-channel digital strategy, including paid search, paid
social, display and programmatic media
• 2+ years working with teams/understanding campaign tracking, tagging, and measurement and
analytics tools like Google Analytics, Tableau and LiveRamp
• Knowledge of key performance metrics against diverse marketing goals, and how to apply those
KPIs to media execution and optimization
• 1+ years of experience managing people

Desired Characteristics
• Experience in financial services, retail or healthcare industry
• 3+ years of agency experience in a media strategy role
• Strong understanding of technical requirements, including tracking pixels, data integrations, etc.
as it applies to paid media capabilities
• Strong quantitative skills, including analytical abilities and math proficiency
• Experience in direct response campaign execution
• Comms planning a plus

Client Description:

Our client is a premier consumer financial services company delivering customized financing programs across key industries including retail, health, auto, travel and home, along with award-winning consumer banking products. With more than $140 billion in sales financed and 80.3 million active accounts, our client brings deep industry expertise, actionable data insights, innovative solutions and differentiated digital experiences to improve the success of every business they serve and the quality of each life they touch. 

  • They have built relationships with national and regional retailers, healthcare providers, manufacturers and more. They serve hundreds of thousands of partner locations across the U.S. and Canada, and each one is important.
  • Their financial expertise spans key product areas, including apparel, electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, other retail, elective healthcare procedures and services, and more.