#181590

Sr. Performance Marketer - Programmatic

Location:
San Francisco, CA
Job Terms:
Permanent
Salary:
DOE.
Start date:
2 weeks from offer
Posted By:
Julee Grupe
Date:
06/27/2022

Job Description:

We're looking for an experienced Senior Performance Marketer – Display/Video, to oversee planning, strategy & execution of our programmatic and publisher-direct campaigns for 1-2+ brands within our portfolio. Work closely with internal teams (Brand, Creative, Data Science, Measurement) and external partners (DSPs, SSPs, publishers) to lead the end-to-end media buying cycle, including vetting new vendors/platforms, testing & learning, and analyzing data to inform optimizations & future buys. Our team has proven success when they're TOGETHER. This role will be Hybrid onsite in San Francisco (3days/wk Tues/Weds/Thurs-Ideally) and remote the rest!

You will have an opportunity to work directly in two DSPs (primarily work in DV360 (including YouTube) and Amobee) and partner with various premium publishers to execute upon personalized full-funnel strategies aimed to acquire new customers, increase sales, and maximize return on ad spend. You will also be heavily involved in creative personalization, leveraging internal recommendation models and first-party data signals to enhance our digital assets. Initial responsibilities will focus on display, video (programmatic & YouTube), native, and rich media formats, but can grow to include emerging channels (CTV, DOOH, audio) as we continue to vet new, innovative opportunities.

Candidates applying to this role should have experience in display advertising and familiarity with RTB (Real Time Billing) platforms (Ad Colony, Ads Compass, Imonomy, LiveIntent, Magnite, OutBrain, Smaato, Splicky)

. Experience working with direct response advertisers preferred.


Responsibilities: 60% Hands to keyboard; 20-30% Strategy; Remaining % - Analytics

Accustomed to Programmatic challenges: Answering questions based on DATA
Lead development of evergreen & seasonal media plans for full-funnel programmatic and/or publisher-direct campaigns. Includes tactical planning, rate negotiation, balancing investment across objectives/formats, and evaluating new opportunities (PMPs, data partners, identity solutions)
Simultaneously manage multiple programmatic campaigns across various tactics (site retargeting, retention/CRM, prospecting, contextual targeting) whilst hitting or exceeding KPIs
Stay apprised of current & new platform functionality and/or data offerings and successfully deploy on relevant campaigns
Regularly analyze reporting to pinpoint key business drivers & opportunities for improvement. Identify trends/insights to further optimize campaigns
Spot opportunities for efficient scale and/or new tactics & forecast investment/ROAS to secure incremental funds
Manage budgets closely, ensuring pacing is on track & weekly/monthly targets met
Partner with Audience Strategy & Data Science teams to source, evaluate & test in-house customer models & first-party data for campaign execution/optimization
Implement & measure the effectiveness of advanced projects including supply-path optimization & custom algorithms
Align closely with Brand & Creative teams to share best practices for digital assets and develop a test & learn creative agenda
Improve efficacy of dynamic ads through iterative concept testing, product feed enhancements & integration of first-party personalization models
Partner with Tech teams on new pixel requirements & cookieless tracking solutions
Educate Brand partners on best practices, platform & process changes, new strategies, & opportunities for testing
Collaborate with external partners to provide platform feedback, inform their product roadmaps & participate in alphas/betas
Stay abreast of industry trends & ensure we're is at the forefront of digital advertising; be the subject matter expert on Display/Video

Criteria
2+ years of experience in paid media with a focus on direct response/performance-optimized campaigns
Experience planning Display/Video campaigns with large budgets, and seeing through from ideation to execution
Hands-to-keyboard experience with DSPs, verification platforms, dynamic creative/product feeds, BI tools
Strong analytics expertise – the ability to analyze raw data, draw conclusions, & create actionable recommendations
Strong project management skills & the ability to quickly react to changing priorities & deadlines
Familiarity with buy-side technologies including onboarding, data management, cross-device/identity resolution, etc.
Excellent written & verbal communication skills with an ability to synthesize technical detail & communicate to all levels/functions across the company
Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)
Mentorship skills & a desire to innovate/push the status quo

Technical Competencies required:
Strong understanding of various ad tech including ad servers, site analytics tools, DSPs, data onboarding, dynamic creative/product feeds, SSPs, and data partners
Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.)

*Background screen required