Online Marketing Coordinator

Remote -EST
Job Terms:
Start date:
Posted By:
Marly Caro

Job Description:

Job summary

We're looking for an enthusiastic and proactive Social + Digital Marketing Manager, who will be responsible for supporting the planning and execution for social media and digital marketing activities devoted to the Security category. This role will implement marketing campaigns, content marketing, virtual events, webinars, paid and organic social media, among other activities focused on thought leadership and demand generation and aligned to the 2022 plan for the Security category. It would be ideal if this candidate had prior cybersecurity experience.

The ideal candidate will take an analytical approach to problem solving and have a proven track record in building and executing strategic social media and digital marketing programs. This person will have experience working within cross-functional organizations to develop integrated marketing campaigns, where social media is a key component, that generate awareness, thought leadership and influence pipeline.


•                Manage and execute a monthly social media calendar to achieve content goals and drive against core security topics.

•                Partner with paid and organic social media stakeholders to ensure leverage of best practices and implementation of social media successful campaigns, globally.

•                Implement and measure social + digital campaigns dedicated to Security, coordinate them across channels and programs to support teams in creating and executing innovative campaigns to achieve goals.

•                Optimize web marketing strategy and manage web resources to increase traffic and influence lead generation, in connection with key campaigns.

•                Analyze the results of launched initiatives and drive improvements through scalable, efficient new processes to optimize our resources at all times.

•                Collaborate closely with areas like field marketing, sales, GTM, executives and cross functional teams to design and implement a social and digital strategy that positively impacts awareness and growth of the Security category.

•                Produce winning content marketing strategies in multiple campaign channels, ensuring proper tracking and reporting for effectiveness.

•                Report performance of digital marketing campaigns, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle.

•                Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate for the market.