- Location:
- Glendale, CA
- Job Terms:
- Temporary
- Salary:
- DOE
- Start date:
- ASAP
- Posted By:
- Caitlin Bair
- Date:
- 05/18/2022
Job Description:
This Digital Marketing Strategist is responsible for assisting with digital marketing initiatives around product-related social accounts. Reporting into the Manager, Digital Marketing, this role will work with the Digital Marketing team on audience development, content creation and brand voice.
Responsibilities:
• Manage and help develop digital strategy for current campaigns.
• Help develop copy and social content to complement brand campaigns, maintaining the brand voice across all platforms
• Leverage zeitgeist conversation, and encourage fan and talent engagement through content and community management
• Stay abreast of social media platform functionality and trends to better inform content creation and strategies
• Provide weekly reporting of content performance and campaigns across social platforms
• Maintain social calendars and programming of related social accounts.
• Collaborate with cross-functional teams across the company, the Central Digital Marketing team and partners for support of content and campaigns.
Basic Qualifications:
• 2-3+ years experience in brand management, and digital marketing of entertainment properties.
• Extreme understanding of social media behavior, trends, and community management.
• Experience with streaming platform digital marketing – how a product works, and how to make effective social media marketing materials to drive engagement and subscriber growth.
Skills and Capabilities:
• Demonstrated ability to prioritize and meet deadlines
• Excellent writing and communication skills.
• Passionate about social media and storytelling, particularly in short form AV or static mediums.
• Demonstrated ability to work effectively in a fast-paced environment, juggling multiple projects, and within a matrixed reporting environment
• Excellent interpersonal skills to ensure successful interactions, strong working relationships and the ability to interface with varied levels of management, peers and partners across varying teams
• Highly collaborative sensibility, with ability to be open minded to feedback and always seeking out the best idea, not just their own idea.
Preferred Qualifications:
- Preferably a degree in Business, Marketing, Advertising, Communications, Cinema/Television or related field
Required Education:
- Bachelor’s degree.
Preferred Education:
- BS in Business, Marketing, Advertising, Communications