Growth Marketing Analyst

Remote; Menlo Park, CA; San Francisco, CA; Austin, TX; New York, New York
Job Terms:
Start date:
Posted By:
Jaleesa Nance

Job Description:

The Client Marketing Operations team is looking for a Growth Marketing Analyst to support digital marketing campaign execution. The ideal candidate has experience building marketing journeys in marketing automation systems, is passionate about digital marketing, resourceful, and comfortable delivering high quality work while managing multiple deadlines for campaign execution requests. This person will need to also manage basic debugging within marketing systems to ensure delivery of campaigns effectively. The analyst is expected to manage E2E Campaign execution which includes setup, marketing materials QA, and stakeholder project management. . This includes campaigns across digital platforms. This could also extend to basic landing pages and QA of marketing materials before launch.

This position will be based in Menlo Park, San Francisco, Austin, New York or fully remote.

Growth Marketing Analyst IV Responsibilities

  • Build and execute marketing campaigns across various channels 
  • Debug, triage, and identify the right team to resolve the issues
  • Perform QA of ad creative and landing page content before launch
  • Drive measurement and performance insights to inform future campaigns.
  • Efficiently execute assigned tasks to meet SLAs, while delivering high quality work
  • Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues leveraging technology
  • Manage campaigns from initiation to completion working closely with operations, creative and data science teams
  • Manage digital marketing campaign review and QA to ensure communications sent to business customers prior to launch are high quality messages and experience.

Minimum Qualifications

  • 3+ years of marketing experience
  • 1+ years of experience managing Digital Marketing campaigns 
  • Experience with marketing automation tools (Responsys, Marketo, SFMC, etc.)
  • Proficient/ Functional knowledge of HTML
  • Proficient/ Functional knowledge of SQL
  • Ability to understand large digital marketing systems
  • Experience working with large scale digital marketing campaigns to wide audience sets
  • Exceptional prioritization and project management skills
  • Experience with reporting, tracking, and developing campaign insights
  • Communication and collaboration skills to engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently
  • Highly motivated, result-oriented self-starter with ambiguity, experience initiating and driving projects
  • Experience with Small Business landscape and/or online marketing and advertising

Preferred Qualifications

  • Experience managing Marketing Budgets of $10K or more
  • Marketing agency experience
  • Advanced knowledge of SQL and HTML
  • Advanced with marketing automation tools (Responsys, Marketo, SFMC, etc.)
  • Advanced in Microsoft Excel
  • Experience building cross functional relationships across a variety of functions to launch projects that drive business value
  • Proficiency in ad server targeting methods
  • Proficiency in JavaScript and other HTML coding as relates to ad serving
  • Knowledge of the digital advertising landscape
  • Familiarity with different online advertising pricing structures