Program Manager, Marketing & Operations (BEAUTY / RETAIL)

Job Terms:
Start date:
Posted By:
Michele Giella

Job Description:

Responsible for managing end-to-end execution of marketing programs, from strategic planning phases through creative execution and implementation. Programs may include deliverables across all marketing channels (i.e., events, in-store, print, digital, video, and social media). Manages program schedules and deliverables and pro-actively communicates expectations and milestones to all team members. May manage one or more direct reports assigning their projects and tasks.


Manages end-to-end omni-channel marketing programs, across online and offline channels
Creates and publishes comprehensive schedules and sets interim milestone meetings, integrating traditional and digital media touch-points in the process. Proactively monitors progress to achieve deadlines and results
Fosters partnerships with Marketing, Digital Marketing, Creative, Production, Store Design, Product Development, Resourcing, and Delivery Management. Clearly and actively communicates requirements, deliverables, timelines and budget status throughout program lifecycle
Closely partners upstream during strategic development with Marketing counterparts to ensure cross-functional alignment milestones and timelines for brief development and project kickoffs are met
Manages laterally with creative on timely execution of core assets and with delivery management on execution of derivatives, versions, and translations
Ensures timely execution of all project assets to meet launch dates, and sees through analytics and hind-sighting post campaign launch
Manages day-to-day tasks of program planning and execution:
Communicates strategic milestones and brief due dates to marketing partners; ensures information is available and complete
Populates agendas for planning, kick-off, pre-pro, and review meetings
Opens jobs and builds job folders with project info; updates as jobs evolve and maintains final program archive of job info
Tracks schedules, updates reports and communicates program status to key stakeholders through weekly status meetings
Ensures product delivery for photography is tracking to program schedule
Identifies photo shoot needs across channels and partners with Creative and Content Production for photo shoot execution and retouching milestones
Routes creative to marketing partners and ensures feedback is clear, actionable and received on time.
Facilitates passing off core and derivative assets to Production and DM.
Ensures completion of all assets on the asset list and tracks final hand-offs, development, QA, and live dates
Tracks delivery, development, QA and live dates
Identifies program risks early on and provides mitigation strategies
Monitors and advocates process; identifies gaps/improvements to work more efficiently
Demonstrates ownership/investment in the work; has clear understanding of business goals
Has a good understanding of budget and co-op funding; tracks program budgets and facilitates conversation between Creative, Marketing and Production if/when costs impact design &/or budget
May manage one or more direct reports assigning and tracking their work, and reporting on their status
May mentor one or more direct reports; establishing clear goals for upward career pathing

4+ years experience in account, project, or program management in marketing required
College degree or equivalent experience
Creative project management experience required; agency experience preferred
Excellent technical skills – MS Office (specifically Excel, Word, PowerPoint), Smartsheets, Box, Workfront, ProofHQ preferred
Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus
Effective communication and presentation skills, both written and verbal; confidence in leading/facilitating cross-functional team meetings to achieve results
Exceptional organizational skills; detail-oriented
Strong time management skills; ability to troubleshoot issues, juggle multiple programs, and prioritize
High energy and flexibility in a constantly evolving team environment