Influencer Analyst (CPG)

New York
Job Terms:
Start date:
Posted By:
Michele Giella

Job Description:


Our client is seeking an experienced Influencer Analyst to support the new Influencer
Marketing team across the beverage portfolio. This role will work closely with our Head of Influencer Marketing
and serve as an integral part in scaling our in-house influencer capabilities.

The ideal candidate has prioritized experience in social media analytics but is knowledgeable in (or has a
passion for) influencer marketing as well. They have excellent analytical and quantitative skills, with very strong
understanding of marketing analytics & ROI. They are well versed in reporting and can collect data as well as
extract important insights.

The ideal candidate understands the opportunity and challenges that come with building a new capability and
can adapt quickly as new learnings and processes are developed. They are excited by the power of influencer
marketing when combined with data & cultural understanding.

● Social Listening & Analytics/Reporting
○ Collaborate with external influencer agencies and our in-house SL&A team to finalize campaign
reports for various brands, inclusive of organic social performance, paid performance, social
listening/mentions analysis and sales, aiming to uncover insights for campaign optimizations
○ Keep in-house databases up to date with historical partnership details, helping to establish
our client's benchmarks & KPIs
○ Work with Head of Influencer Marketing to develop data-driven case studies for the capability
○ Keep an eye on new reporting tools and functions in the continuously evolving digital space
● Influencer Marketing
○ Support the creation of influencer strategies for brand campaigns
○ Identify and vet talent for influencer campaigns
○ Help assess talent recommendations put forward by external influencer agency partners
○ Help ensure that influencer creative briefs integrate learnings from past campaign reports
○ Organize and check influencer content prior to submission for brand approval
○ Assist Head of Influencer Marketing in administrative tasks to help keep campaign workflows
organized and efficient

Skills & Experience
● 3+ years of experience in an analytics or influencer marketing role at an agency or brand
● Expertise in social media metrics and reporting processes across all major platforms (FB/IG, TikTok,
YT, TW, etc.) for organic and paid
● Experience using influencer marketing tools (i.e. Tagger, HYPR, Traackr and/or CreatorIQ); comfort in
learning new platforms
● The ideal candidate personally keeps a pulse on culture; they know the mainstream influencers, but
more importantly keep up with underrepresented talent that hold true influence on & offline
● Ability to stay organized and work across multiple programs at once with a strong attention to detail
● Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives
● Comfort in creating reporting decks inclusive of quantitative and qualitative insights
● Experience in CPGs a plus