Paid Social Media Manager

Santa Monica, CA
Job Terms:
DOE + Benefits
Start date:
Posted By:
Kendra Campbell

Job Description:

• Manage the paid social strategy – including planning, testing, execution, and optimization

• Oversee day-to-day relationship with paid social agency

• Track, monitor, and optimize campaign performance against critical metrics

• Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel

• Monitor budget pacing across campaigns and manage budget reallocations

• Identify campaign-level opportunities to improve or scale performance

• Partner with platform partners and internal stakeholders to set up, monitor, and report on A/B test and experiments within the channel

• Continuously optimize campaigns to meet and exceed short term and long term goals

• Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns

• Steward large scale social activations in partnership with the social team

• Plan and execute creative testing and work with team to compile wrap-up reporting

• Clearly communicate campaign changes and performance to the acquisition team and other strategic partners 

Basic Qualifications:

• 4-6 years managing paid social campaigns

• Deep knowledge of & mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube)

• Excellent quantitative data analysis skills

• Experience in setting up, optimizing, and scaling paid social campaigns

• Ability to build and foster strong relationships with internal stakeholders and external partners

Preferred Qualifications:

• Entertainment industry experience

• Agency experience

• Experience running YouTube campaigns

Required Education:

• Bachelor’s degree or equivalent

Client Description:

This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.

Whether you’re looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/find-work/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.