- 100% REMOTE
- Job Terms:
- Posted By:
- Julee Grupe
HIRING MANAGER NOTES:
-Client-facing experience / high level of comfort distilling complex data and presenting to large clients
-3-5 years of work experience in the advertising industry with focus in paid search, retail search and/or eCommerce
-Experience with Google Ads, Amazon, Bing, Yahoo! or search tech platforms such as Skai, Pacvue, Teikametrics, Flywheel, Kenshoo
-Highly analytical and comfortable with extracting optimization recommendations from large data sets
-Strong desire to make an immediate impact and drive incremental revenue
What you'll do...
As a Search Performance Manager, you will help analyze and optimize our 1st party suppliers’ search campaigns to meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with the Sales team, Account Management, Campaign Management, and API/Ad Tech partners and be responsible for developing and implementing strategies, managing budgets and bids, optimizing account configuration, keyword targeting and reporting/insights.
The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.
Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier [advertiser] satisfaction.
Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers to grow and stabilize investment.
Participate in establishing business plan objectives with Account Managers and Campaign Managers
Define performance and optimization process & best practice guidelines and create robust knowledge base for internal/external use
Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention
Reach and exceed KPIs established in partnership with suppliers, retain advertisers/revenue and reduce churn.
Responsible for owning the key metrics focused towards driving exponential growth of search.
Monitor account performance and ensure accurate billing and forecasting to ensure the financial health of accounts
Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
Collaborate closely with API platform partners to act in the best interest of the client to drive performance
Utilize Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across Search Platform UI, tools, and processes.
Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.
Bachelor's degree in Business, Analytics, Statistics, or related field and 2 years’ experience in data analytics, project management, business, or related area OR 4 years' experience in data analytics, project management, business, or related area.
3-5 years work experience in the advertising industry with focus in paid search, retail search and/or eCommerce.
High level of comfort with direct client interaction, including presentations and strategic recommendations, with the ability to translate technical concepts into client-friendly language
Experience in developing media strategies based on data, insights, and analytics.
Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).
Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
Experience with API and Self-Serve platforms is a plus
Experience developing or overseeing quantitative analysis and delivering actionable insights.
Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.
Ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates core values into everyday practices.
Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.
BACKGROUND SCREEN REQUIRED.