#179595

B2B Digital Marketing Manager

Location:
Menlo Park, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
05/09/2022
Posted By:
Teddy Stackman
Date:
04/21/2022

Job Description:

Responsibilities:

  • Build and drive our dedicated web surfaces.
  • Focus on building new capabilities, experiences and a roadmap for content and experiences across platforms.
  • Lead the execution of program focused website initiatives (features/functionality, content, experiences) for the site based on business needs, data, insights, trends, etc.
  • Define and drive key performance indicators and success metrics for content and experiences.
  • Collaborate with cross-functional teams to define project requirements, scope, and deliverables and lead project execution.
  • Act as key liaison to web development teams & analytics to ensure website requirements are represented and supported and build deep subject matter expertise in web technologies

Qualifications:

  • 8+ years of experience in website management including a proven track record of success driving business impact on a global scale through web experiences.
  • Demonstrated skills in strategic planning and execution for full-scale global website redesign, rebuild, and optimization.
  • Deep understanding of the technical aspects of running a website, including analytics, UX, technical and content SEO, domain management, content management system, HTML/CSS/JavaScript, platform tools, localization, and budgeting.
  • Experience in leading cross-functional teams of designers, UX, developers, and content creators to craft compelling, high performing B2B web experiences.
  • Trusted strategic partner and consensus builder with other teams, helping them translate business requirements into customer-centric web experiences
  • Highly effective collaborator within matrixed organizations; able to inspire teams and vendor partners to drive cross-functional projects through to success with minimal guidance
  • Experience with communicating high-level strategy and technical details across teams, locations, and organizations, including leadership and non-technical audiences.

Top 3 must-have HARD skills:

• Data analysis and reporting

• UX Strategy

• SEO

Good to have skills:

• Ability to manage multiple work streams at once

• Execute in an extremely matrixed organization

• Collaborate across functions to launch new web experiences