Content Programming Specialist

Los Angeles, CA
Job Terms:
Start date:
Posted By:
Jessica Dangott

Job Description:

The Content Programming Specialist is critical for day-to-day business operations and continued growth and monetization of Digital Media portfolio, sites, and apps. The Specialist role on the Programming team is responsible for retaining and engaging our audience on Owned and Operated platforms, converting visitors to viewers, and driving conversion. The Specialist will help program company-owned sites and apps to ensure proper VOD playback, Live content viewing, and promotion. This role directly contributes to growing viewership and monetization on digital platforms. Additionally, this Programmer will ensure a positive consumer-facing experience for our guests and help convert our audiences to subscribers.


• Reporting to the Digital Media Content Programming Manager, the Content Programming Specialist works cross functionally with network programming teams to merchandise content for digital-first programming initiatives

• Merchandise and program the right content at the right time to align with network priorities, current events, and audience preferences

• Promote and program series, movies, long and short form videos, and the livestream feed on site/app homepages on a daily basis

• Feed the growth of company services by promoting and helping convert our digital audiences into subscribers through various promotion techniques

• Help execute promotion planning and execution for priority content releases with cross-functional teams

• Curate show lists and video playlists on Digital Platforms that constantly cycle through different content

• Build show pages that are compatible for a range of digital platforms including mobile, web, and OTT by compiling metadata and creative assets in multiple content management systems

• Maintain a high-quality experience that is error free and delivers a mix of content that balances audience and commercial goals

• Accurately reflect the voice and tone of each brand in the portfolio in all copy and programming across all digital products

• Become a brand ambassador for each network in meetings with teams from multiple disciplines including product, engineering, and design

• Contribute to the planning calendar for all content priorities and digital products

• Maximize digital impressions and ad revenue opportunities by creating and executing successful programming strategies (e.g. Collections) and securing content rights, when applicable

• Drive operational efficiencies and help improve profitability by offering solutions to programming or product issues in a clear and concise way

• Utilize a data-informed approach that considers audience behavior and demo data to optimize for increased viewership, retention, and monetization on our platforms

Basic Qualifications:

• 2+ years’ experience in digital publishing, editorial, distribution, marketing and/or audience development

• Comprehensive knowledge of content management systems, workflows, and publishing tools

• Ability to adapt quickly to new technology

• Highly organized and detail-oriented with exceptional sense of accountability

• Excellent communication skills with a team player attitude

• Ability to handle multiple projects in a fast-paced environment

• Passion for digital media, services, and creating world class digital entertainment experiences