Automotive Retail Digital Consultant

REMOTE / Los Angeles or Orange County
Job Terms:
Start date:
Posted By:
Michelle Yelverton

Job Description:

We are looking for an Automotive Retail Digital Consultant with experience in the Automotive industry on a long term consultant basis.

This position is a salaried consultant role which includes paid time off and benefits.


Retail Digital Consultants are responsible for ensuring that The Company Dealer Network
delivers the ultimate automotive omnichannel shopping experience. They will work hand in hand
with field and dealer leadership to deliver customized consulting that aligns
the entire nationwide dealer network and brings consistency to the customer sales and after
sales experience, regardless of how or where consumers choose to shop (online, in-store,

Digital Presence (Website, Google Business Page, Social Presence), Reputation, Lead
Generation / Management Processes, Phone Call Processes
o Consult the dealerships on how to improve:
- Website layout, menu navigation, optimization, conversion
- Mobile website experience
- Google Business Page Optimization (pages for Sales, Service, Body Shop/Collision
Center, etc. including call tracking numbers)
- Digital advertising (SEM – Search Engine Marketing, Paid Social, Video, OTT – Over
The Top) for both Sales and Service
- Digital Retail shopping experience & branding
- Lead Generation tools
- Phone Call Generating tools & process consultation through CallSource (improve
connectivity, improve appointment setting, improve getting customer to correct
- Lead Management Processes (Personalized Quality Responses, Text follow-up where
appropriate, Follow-up processes, using customer’s preferred method of contact,
using video reply tools, etc.)
- CRM Tool Audits, Workplans, Reporting
o View, understand, analyze, and track all available analytics
Omnichannel Sales Process
o Picking up where a customer left off online once they engage with the dealership.
o Consistent utilization of Digital Retailing showroom tool
o Accessory sales through Digital Retailing tool
o Finance, Protection & Warranty Product sales through Digital Retailing tool (i.e. The Company Care)
o Adoption and sustainment of the Company Program
o Support of industry-leading e-commerce initiatives, including e-Deposit and Online Buying
o Deliver process and tools training for CRM, Digital Retailing, DMS, Trade-in, Chat, etc.
Network Consistency
o Maintain relationships and regular communication with The Company HQ and field
personnel, as designated
o Utilize Salesforce reporting to recap dealer meetings, including observations, analysis,
action items and follow-up visit
o Follow-up with internal stakeholders, region teams, and dealers to seek answers, source
information, and provide solutions
Education: Bachelor’s Degree
Required Experience: 5+ years OEM Experience or 5+ years in a Digital Marketing or Digital
Retailing vendor role or 5+ years of dealership retail experience with knowledge of website
administration, lead management, BDC operations, sales, and finance operations.
o Excellent presentation, facilitation, communication and listening skills
o Knowledge of process improvement principles and process implementation across
multiple departments and levels
o Conceptual thinking using creativity, strategy and logic, with ability to clearly and
effectively communicate complex concepts
o Knowledge of instructor-led training delivery, web-based training applications and
o Personal computer skills in the major MS Office applications with emphasis on PowerPoint
and Excel
o Customer-centric attitude with knowledge of or ability to learn emerging technologies and
digital tools
o Understanding of omnichannel processes and application of digital tools in the automotive
retail space
Work Flexibility: The position requires 75% travel in region; occasional travel beyond
assigned region.
Role Type: Contract
Candidate shall reside within or in near-proximity to the assigned region / area.

Client Description:

Our client is the premier digital marketing solution that provides the automotive industry with the operational tools, marketing, and support needed for a thriving and successful business. With a global business and operations across five continents, they view employees as a priority with a sharp focus on engagement, empowerment, and happiness! This point is further solidified by the various awards received including Top Places to Work by LinkedIn and the Best Employers for Diversity by Forbes. Impressive right? We agree! Simply put, they are creating cutting-edge solutions that are changing the way consumers (including us) buys, sells, and owns cars.

The company culture is incredible! The company values include living sustainably, innovative leadership, fostering community and employee excellence. These values have helped shape who they are today, helped to define a workplace in which all people can thrive and helped to solve important issues in communities and the environment. This is a unique opportunity to use your digital expertise to help create a more seamless consumer experience. You will collaborate with the worlds innovative design teams and use your fresh perspectives and ideas to create something magical. At this global company, you will learn new skills, expand your portfolio and gain new innovative and creative processes that will translate into new skills for your next opportunity (and resume)! 

Working with AQUENT provides you access to some pretty awesome perks:

  • Subsidized (up to 85%!) Health, Vision and Dental Benefits, and Access to Fidelity 401(k) with Matching!
  • FSA Program
  • Weekly Direct Deposit
  • Resume / Portfolio Review + Interview Prep. You'll be set-up for success!
  • Free Continued Learning: https://thegymnasium.com/
  • Compare our benefits to other agencies, here: https://aquent.com/find-work/talent-benefits
  • Who is AQUENT? www.youtube.com/watch?v=5z-n8nfytuM