Market Research / Insights Manager

Job Terms:
Start date:
Posted By:
Erica Schmidt

Job Description:

This position is remote and will work some East Coast hours
Responsibilities will cover a mix of existing products, new product launches and US related activities of future business group which focuses on early asset assessments. 

• Inform and shape the development of business strategy and tactics for key brands and customers, as well as identify and implement best practices for developing highly impactful insights.
• Support the planning process in developing market-based, situation analyses that serve as foundational element to 1 and 3 year brand planning processes, identify issues/opportunities and associated strategies/actions to address by partnering with business analytics
      marketing mix through pre-post initiative strategic and tactical custom research across channels, enhance forecast accuracy through primary research,
      provide foundation for customer segmentation and resulting optimized, tailored sales and marketing targeting and execution efforts,
      uncover and exploit consumer and prescriber insights to ultimately enhance customer connection and build brand loyalty,
      leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize build performance and blunt competitor efforts, etc.
      Provide internal stakeholders with evidence-based guidance for new product/lifecycle planning and business plan development where appropriate

• Define, execute custom qualitative and quantitative marketing research plans, projects and business assessment providing meaningful analysis, insights and pragmatic actionable recommendations in development/support of brand/portfolio strategy and tactics and in alignment with business planning process
• Lead in the framing of business questions, identification of information needs and development of research and data analysis plans.
• Manage the research process to deliver objective, in-depth understanding of issues and propose value-added solutions to stakeholders from concept through to final results and application via strategic proposals, presentations, training, etc
• Manage all aspects of MR process RFP, proposal, agency selection, SOW submission, contracting, Pharmacovigilance and compliance requirements, PO generation, execution of qualitative and quantitative marketing research projects, manage project timelines, milestones and collaborations, ensure timely development and approval of research materials and stimuli, manage associated budgets, and relations with outside consultants.
• Partners with MR agency to review data, findings and insights to create succinct, clear and meaningful study reports and conclusions -

• Conducts hypothesis-driven investigations into detailed physician-level, patient-level and transactional-level data, to gain business insights from various customer perspectives (HCPs, patients, payers) independently or with collaboration with other analytics teams.
• Develops innovative solutions to unstructured, complex problems; recommendations have significant impact on company (time, people, budget) resources and may affect ability to achieve company goals.
• Analyze market trends and product performance – identify drivers of performance and provide supportive evidence
• Work Closely with forecasting function and ensure monthly performance reviews are supported and provide guidance for data driven adjustments

• Bachelor’s degree required; advanced degree preferred
• 4+ years of Market Research and Commercial Analytics experience in pharmaceutical industry preferred
• Experience, in rare blood disorders, Hemophilia and/or Growth Hormone Market preferred
• Strong PowerPoint and Excel skills
• Experience conducting and managing all aspects of Qualitative and Quantitative MR projects
• Experience with stake holder management and fielding market research projects
• Analytical and strategic thinking skills required - able to see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of MR data to broader business issues.
• Strong understanding of drug development, commercialization, and lifecycle management