Social Editorial Copywriter

New York City, NY
Job Terms:
Start date:
Posted By:
Michele Giella

Job Description:

This position will develop copy for various social editorial series, with a focus on lifestyle- and artistry-driven video content. Strong stylistic skills and experience concepting and executing branded video content a must. This role will work directly with Creative, Social, Global Marketing, Education, Online, Global Communications, Product Development, and Legal.


  • Write engaging, brand-appropriate copy for new and existing social branded content to promote product through a lifestyle lens.
  • Concept and storyboard product and lifestyle content; write scripts and voice overs.
  • Guide talent through scripts on set, ensuring talking points and product claims are accurately recorded.
  • Collaborate with Design to create a consistent visual and verbal landscape, always with an eye on what’s next.
  • Collaborate with Education team to generate artistry-driven content, tips, and how tos.
  • Work with Marketing to customize programs that achieve regional relevance.
  • Work with Global Communications to liaise and engage with talent.
  • Present concepts and ideas to various teams, including brand Sr. Leadership.
  • Collaborate with Legal on claims and registrations.
  • Assist with ad-hoc social projects as needed.


  • 3–5+ years of writing experience in social and video.
  • Strong ability to develop brand narratives around products, paying special attention to tone, context, and consistency.
  • Experience working closely with art departments and working with talent on set to co-create brand narratives.
  • A collaborative spirit and positive responsiveness to feedback.
  • Ability to prioritize and manage multiple projects with a high level of detail under tight deadlines.