Paid Media Manager

Job Terms:
Start date:
February 2022
Posted By:
Erica Schmidt

Job Description:

Paid Media Delivery Manager

Delivery Manager, Paid Media reports to the Team Lead and is accountable for delivering high-quality, timely, and efficient digital customer experiences through paid media and social placements within Digital Engagement & Delivery Team as part of Experience Operations (XO). Digital Engagement and Delivery is composed of experienced digital experts who partner across Commercial, Medical and Government Affairs (CMG) to orchestrate and deliver integrated digital customer experiences that drive measurable business outcomes.

This role is based in South San Francisco, but is open to fully remote candidates who are willing to travel up to South San Francisco at times.

Bachelor's degree
7+ years experience working in digital/software marketing, digital production, marketing technology, or marketing operations related functions
5+ years of significant focus on paid media and social media
Pharma experience or experience in a highly regulated industry is a plus

Key Responsibilities:
Drives customer- and patient-centric media service delivery, optimization for impact and efficiency
Creates project plans and ensures key milestones, dependencies and timelines are proactively communicated across stakeholders and partners
Partners with the marketing team to translate marketing messaging and strategy into integrated, omni-channel marketing strategies and tactics that support and drive the business goals of the brand and organization.
Works closely with agency partners to analyze, track, optimize, and update media programs across all channels
Leverages internal analytics and external data to support insights and business-focused recommendations
Understands the interplay between paid media, social media, email, and Website touchpoints and can speak to the role each plays across the customer and patient journey.
Has a knack for developing and maintaining relationships with key stakeholders across a large, global, and highly matrixed organization.
Delivers operational excellence by identifying and implementing process improvements and informing standards that enable great customer experience
Designs and delivers quality production by adhering to XO processes and standards
Seeks opportunities to optimize, test pilots, or advance new capabilities and share learnings across XO and the broader enterprise

Domain expertise in multichannel digital marketing and deep familiarity with paid media and social media marketing technology, processes, and tools
Ability to apply data and analysis to drive decision making
Strong planning, critical thinking and problem-solving skills to meet goals within the constraints of time and budget
Bias for action, strong sense of immediacy, and drive to achieve objectives
Adept at vendor/agency management to maintain healthy partnerships and deliver operational excellence
Learning mindset and ability to identify/apply learning to other situations