Manager of Community & Initiatives Marketing

Boston, MA
Job Terms:
Start date:
Posted By:
Robin Legator

Job Description:


Our client, a top integrated hospital and health care network, is looking for a newly created role, a Manager of Community & Intitiatives Marketing, to play an integral role in marketing
hospitals, specialties, facilities and other offerings to acquire new customers, enhance loyalty, build brands, and grow business results. You will also play a key role in contributing to the consumer-
oriented, data-driven approach being shaped at the network.

Principal Responsibilities:
1) As a key member of the Community & Initiatives Marketing team, develop and execute marketing plans to grow the revenue and profitability of key accounts within hospitals, service lines, and other initiatives. Expand the number of patients served and the lifetime value of those patients; support key system-wide initiatives including the launch of new service offerings; and build the system’s reputation and referral volume among medical professionals.
 Develop and implement marketing programs that support key hospitals, service lines and initiatives. Areas of coverage will include equity initiatives, support of our community healthcare centers, broader community care initiatives, and potentially other system offerings.
 Provide strategy development, account management, creative execution, project management, budgeting, results tracking of marketing programs for prioritized areas and initiatives.
 Collaborate with marketing leaders and other key internal partners to understand goals and priorities, develop plans and deliver results. Update regularly, earn their trust and marshal marketing resources to deliver support for those areas.
 Putting the patient at the center, support strategies to improve and coordinate system-wide patient experiences, increase customer loyalty, and decant primary and secondary care to the most convenient locations, while freeing capacity at AMCs and specialty hospitals for the more complex cases.
 Work with marketing colleagues to develop compelling creative executions and content that engage customers, enhance loyalty, and builds their brands.
 Regularly convene key partners across the organization to ensure integrated, well-coordinated marketing plan implementation
2)  Develop and implement strategic multi-channel marketing plans for hospitals, service lines and other priorities. Engage hospital, service line and/or initiative leadership, as well as marketing colleagues, to develop comprehensive marketing programs and then work with other Marketing colleagues to implement these programs and measure results.
 Develop clear marketing strategies, priorities and critical metrics for key hospitals, service lines and other initiatives.
 Develop robust marketing plans for key priorities, to drive brand strength, customer acquisition, loyalty, and improved patient experience. Marketing plans will include customer insights & research, competitive review, KPIs, financial goals, multichannel advertising, patient experience initiatives, website user experience enhancements, partnerships, creative development approach, and measurement & analytics.
 Work with system and entity leadership to refine plans, gain additional insight and earn support for marketing plans.
 Develop compelling creative working with agency and internal resources to promote customer engagement and compel customers to take action.
 Work with Performance Analytics colleagues to develop and implement measurement plans to ensure effective programs, continual learning and significant return on investment. Conduct A/B
tests, pilots, and other experiments to continually learn and improve.


 Successful account management and project management experience at agencies or consumer brands.
 Experience developing marketing plans and executing them to successful conclusion.
 Experience in using marketing analytics/insights and analytics tools to further optimize both paid and organic campaign strategies.
 Healthcare marketing experience is a plus.
 Experience working in a multi-cultural, diverse environment.
 5-10 years relevant work experience.
 Bachelor’s degree required; MBA preferred.
 Possess strong interpersonal skills to effectively communicate with cross functional teams including stakeholders at all levels of the organization
 Ability to successfully collaborate with others of different skill sets, backgrounds and levels within and external to the organization
 Strong proactive problem solving skills
 Ability to effectively conduct meetings, both formal and informal
 Possesses the ability to learn quickly
 Proven success delivering business results though marketing strategies and execution.
 Experimental and growth-oriented mindset, thrives with ambiguity, strategic thinker, analytical thinker, strong communication skills, collaborative, impact and influence, drive for results, experience in complex organizations, and driving change.
 A track record of delivering timely and effective results.
 Monitor and report to organizational leadership on the effectiveness of marketing plans
 Has an solid understanding of contemporary marketing analytics and experience working with marketing leadership to assess marketing ROI and optimize programs accordingly.
 Excellent written and verbal communication skills; Has strong interpersonal skills; Exceptional judgment and discretion in handling sensitive and confidential issues.