#174767

Social Media Manager (Influencer Marketing)

Location:
Boston
Job Terms:
Permanent
Start date:
01/03/2022
Date:
11/18/2021

Job Description:

Digital Social Media Manager

100% remote

The Digital Social Media Manager on the Digital & Content team excels in getting things done and tracking all the little details that go into successfully managing client programs, campaigns and events. You have strong organizational skills and excel at taking tasks off of others’ plates. You’ve developed a knack for creating content calendars, building and managing Influencer networks and how to infuse brand messages through all digital communications. You know how to properly write content for specific social media channels and various clients. You have also shown mastery of the inner workings of client management, gaining confidence, delivering against deadlines and is a highly motivated team player who has the ability to multi-task and be proactive.

Responsibilities include, but are not limited to:

General Management

Day-to-day client management: inbound and outbound communications to manage all Client correspondence in a timely and professional manner
Lead client calls; be a leader on all digital account teams
Review client-facing documents for final approval before
Manage ongoing Client updates, weekly calls, scheduling, etc.
Create presentations of work and articulately present to Client 
Manage account with professionalism; gain client confidence
Management of junior team members
Contribute to all team and company efforts, large and small
 

Digital/Social Media Expertise

Stay abreast of the digital and social landscape and develop new initiatives
Ensure digital strategy is integrated and optimized across all accounts
Concept, plan and create content calendar themes that pull audiences in with a strong understanding of community audiences and strategic content that will deliver against all goals
Review content calendars and ensure ideas, copy and creative is on brand and of highest-quality; proofread and edit documents
Help produce content shoots (photo & video)
Edit and review content (both written and visual) with brand lens
Optimize digital campaigns to increase key performance indicators
Develop and monitor metrics, and provide in-depth channel reporting to client
Deep-dive into analytics to uncover strategic insights and what factors contribute to various results
Ability to create plans and strategies based on learnings
Understand and work with company digital resources
 

Influencer Marketing

Understand Influencer Marketing landscape and stay up-to-date on regulations, creator trends, metrics and reporting
Work with team to vet, research and develop Influencer recommendation to meet Client goals
Manage negotiations, contracts, content creation, posting approvals and schedules
Analysis of Influencer programs against ROI
Qualifications 

Experience: 6+ years
Bachelor’s Degree
Strong communication skills, with the ability to multi-task
Ability to think creatively, analytically and strategically
Ability to take direction while also being a self-starter
Punctual, accountable and diligent
Highly organized and detail-oriented is a must; multi-tasker is a must
Proactive and enthusiastic
Proficient knowledge of Microsoft Office, Keynote, social media platforms (Instagram, Twitter, Pinterest, Facebook, YouTube, LinkedIn), Social media management platforms (Sprout Social, Hootsuite), social media metrics, and Google Drive.
Knowledge of Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and Social Listening tools and analytics (such as Brandwatch and Google Analytics).