#174659

Digital Marketing Manager

Location:
Remote; Seattle, WA; Menlo Park, CA; San Francisco, CA; Chicago, IL; Los Angeles
Job Terms:
Temporary
Salary:
DOE
Start date:
12/13/2021
Posted By:
Danielle Bodemann
Date:
11/16/2021

Job Description:

Location: Open to: Seattle, WA; Menlo Park, CA; San Francisco, CA; Chicago, IL; New York, NY; Remote

Role and Responsibilities:

● Build and execute cross-channel, integrated digital marketing campaigns end-to-end from media buying and tracking, creative concept and asset development, execution, optimization, and post-launch review
● Structure ongoing tests to measure program impact and effectiveness of creative, segmentation, and channel to analyze and improve performance against business KPIs
● Drive funnel optimizations and specific product/feature adoption among targeted gaming developer audiences
● Utilize analytical ability to evaluate and improve end-to-end customer experience across multiple digital channels and touchpoints
● Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships
● Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams
● Collaborate and build relationships with broad cross-functional partners including brand and design, marketing, engineering, analytics, product, and external partners and agencies

Requirements:
● 8+ years experience in Digital Marketing
● Experience leading and managing marketing database, SEM, email, social media and/or display advertising campaigns
● Experience working with ad serving tools and DSPs (e.g., Google DV360, Adobe Advertising Cloud)
● Experience with digital and web analytics and data tracking tools (e.g., Google Marketing Platform, Adobe Marketing Cloud)
● Experience with problem solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
● Experience working both strategically as well as in an executional capacity to build and deploy campaigns
● Experience presenting ideas to several stakeholders at once
● Experience collaborating and coordinating with internal and external cross-functional teams
● Experience with digital marketing and digital measurement latest trends and best practices

Preferred Qualifications:
● BA/BS degree in business, marketing, economics, or related field
● Website management and technology experience including CMS, HTML, CSS, and Javascript