UX Writer

Remote- CST or EST hours
Job Terms:
$45 hr + subsidized benefits
Start date:
Posted By:
Debra Powell

Job Description:

Remote Opportunity: Will work CST hours.

Portfolio and Digital UX samples to be considered for opening

The Digital UX Writer will play an essential role in defining and creating content for the web and mobile presence. In this role, you will plan, manage and write digital content that is relevant, engaging, usable, persuasive, consistent and searchable.

You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences – including consumers, members, providers, employers and agents/brokers.



The Digital UX Writer is assigned to a specific Experience team within the Digital Experience Solutions group. These teams create and maintain content across web and mobile properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners (NAIC) regulations.


As the Digital UX Writer, you will:

• Create app, mobile, web, SMS and email content aligned to the content strategy, brand voice and tone, business requirements and digital standards

• Present complex topics in consumer-friendly, plain language

• Ensure content is edited and approved by legal/compliance

• Work closely and collaborate with other project team members, including content strategists, visual and interaction designers, product managers and owners, strategists and researchers

• Assist with creation and maintenance of digital content guidelines, standards, tools and processes


Key Competencies


• Experience with app and mobile content creation and understanding best practices

• Familiarity with software development processes (e.g., waterfall, agile)

• Knack for juggling several projects, managing time efficiently and prioritizing appropriately



• Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams

• Passion for sharing information and helping others be successful

• Focused on team success rather than individual success



• Approachable, respectful, open, transparent and easy to work with – even in stressful situations

• Ability to be self-aware, receive feedback and continually improve

• Ability to produce clarity when confronted with unclear situations


Role Essentials

• At least 3 years of digital copywriting experience

• Bachelor's degree in English, Journalism, Communication, Marketing or similar field

• Experience writing and optimizing content for a variety of content types and digital channels, including long and short-form content for web and mobile, email, SMS and push notifications

• Firm grasp of user experience and the role of content within design in a digital environment

• Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities

• Must be extremely well-organized and detail-oriented, capable of handling multiple projects simultaneously, and able to easily move between strategic and tactical work

• Experience working in an embedded agile product team, especially with ecommerce sites

• Familiar with content management systems

• Familiar with online tracking tools, such as Jira

• Self-starter who takes initiative and ownership

• Excellent verbal, written, and presentation skills

• Conversant and comfortable with principles of digital design, writing and editing

• Proficient with: Microsoft Office, SharePoint


Role Desirables:

• Experience in wellness and/or healthcare and in regulated industries

• Experience with Salesforce content management systems