Product Marketing Manager

Menlo Park, CA
Job Terms:
DOE + Benefits
Start date:
Posted By:
Danielle Bodemann

Job Description:

We work with partners to develop and deploy innovative technology and infrastructure to bring more people online

Job Responsibilities:

• Lead market assessment based on quantitative analysis, qualitative feedback and market view

• Identify and evaluate long-term opportunities based on research, quantitative analysis, deep understanding of company technologies and a strategic view of the industry and its business models

• In collaboration with product managers, synthesize insights to develop actionable product strategy and investment recommendations to execute on

• Articulate and validate partner value proposition and establish a quantitative business case (i.e. ROI/TCO/NPV)

• Develop go-to-market strategy (market prioritization, pipeline, goals)

• Create positioning collateral (i.e. pitch, objection handling, case studies)

• Be a part of cross-functional planning and execution to support product launches and scaled adoption efforts globally

• Drive Product and Partner Growth:

• Develop product and partner growth playbook in partnership with Product, Data Science, and other teams (i.e. growth levers, tactics, prioritization, metrics)

• Manage pilots (i.e. define scope, roll-out strategy, recruit partners and support evaluation of results)

• Support Partnerships teams globally as a subject matter expert to enable partner success and best practices adoption

• Partner with Marketing and other cross-functional teams to scale adoption through channel partners and drive key outbound marketing activities (i.e. participation in key industry events)


• 5-10 years of experience working in a product marketing, product management, management consulting, product strategy or equivalent function (partnered with product management and/or engineering on strategy and go-to-market)

• Quantitative analytical experience in decision-making with large data sets and quantitative analysis

• BS/BA degree in Business, Engineering, Computer Science, Economics, or related discipline

Preferred Qualifications:

• Experience as an enterprise product marketer

• Experience influencing and developing strategic partnership products and programs at global scale

• Experience collaborating and leading cross-functionally, including building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

• Highly organized, resourceful and action-oriented individual with experience driving focus, clarity, and prioritization

• Communication and presentation skills


• BS/BA degree in Business, Engineering, Computer Science, Economics, or related discipline

• MBA preferred

Client Description:

Based in Menlo Park, California, this top social media company builds technologies that help people connect. Their mission is to give people the power to build community and bring the world closer together.

With a culture of constantly iterating, solving problems and working together to connect people all over the world, it’s important that their workforce reflects the diversity of the people they serve. Hiring people with different backgrounds and points of view helps make better decisions, build better products and create better experiences for everyone.

Working here, you’ll:

  • Be part of their mission of community building
  • Work on the most visible apps and services in the social media industry
  • Work in an Agile environment, in constant iteration and problem-solving mode
  • Have a hand in developing products that empower more than 3 billion people around the world to share ideas, offer support and make a difference