E - commerce & CRM Business Analyst

Job Terms:
Start date:
Posted By:
Christie Bridges

Job Description:

Our clinet, a global beauty company headquartered in NYC is looking for an E-commerce & CRM Business Analyst 

Top priorities:
- Understanding of Ecommerce and CRM
- Understanding of retail D2C consumer journey
- Comfortable with data manipulation, analytics/reporting, , and extracting insights various data sources
- Developing and maintaining monthly and quarterly reports
- Global data sets
- Google Analytics
- Proficiency with Excel
- Experience with Salesforce, Tableau, and Power BI or comparable analytics platforms

- Monthly reporting using Google Analytics, and internal tools to report on state of business and provide key findings and insights
- Understand conversion funnel and advise on weak points to drive content creationng and identify gaps
- Quarterly e-Retail and + Travel Retail Report using an internal data set
- Quarterly global eCom Net Sales reporting (YTD, Trend, Budget)
- Lead KPI analyses on site performance, site feature performance, digital marketing and email channels across global markets

- Quarterly CRM & Loyalty reporting dashboards, aggregating data from various sources
- Monthly summarized CRM snapshot report
- Lead KPI analyses on global CRM and loyalty activation (customer behavior, email channel performance, loyalty program performance, NPS, product purchase trends, etc.)
- Support data-aggregation, standardization and analysis for loyalty program structural and financial modeling.
- Consumer data/analysis requests from internal teams or markets

- Provide reporting and insights on market strategy of investments
- Monthly Digital Dashboard (eCommerce + CRM) / Business Insights for Global release
- Track market DMI produced content adoption
- Consumer Behavior and business insights: compile data and research on online consumer behavior, competitive website user experiences, features, functionalities, customer communications (e.g., email, personalization, etc. ) and content to assess gap needs and opportunities and build a business case.

Desired Skills and Experience
Analytics, E-COMMERCE, CRM