#174234

Email / Life - Cycle Marketing Manager

Location:
Remote
Job Terms:
Permanent
Start date:
12/13/2021
Posted By:
Robin Legator
Date:
11/03/2021

Job Description:

FANTASTIC EMAIL/LIFE-CYCLE MARKETING MANAGER ROLE -- 100% REMOTE

This is a great opportunity to join a rapidly growing company with a start up feel but at a large company!

Our client, the world’s first nearly invisible home gym featuring live and on-demand fitness classes and 1:1 personal training, is looking for an experienced Email /Life-Cycle Marketing Manager to help lead their email marketing initiatives. You will own day-to-day execution and operations of our email marketing program.

You will:

  • Plan, analyze, and evaluate performance of ongoing campaigns to optimize towards benchmarks
  • Generate and convert leads, develop drip campaigns, grow and nurture email list
  • Own and manage the content calendar / facilitate creative process
  • Manage all email campaigns, supporting the customer lifecycle (awareness, engagement, conversion, retention)
  • Work closely with content and design leads to transform marketing content into email campaigns to drive actions at scale
  • Lead email experimentation plan, including testing design, analysis, and documentation
  • Monitor and manage email workflows through data analysis, content review and A/B testing

Requirements:

  • 5-8 years of experience in an email marketing role
  • In-house experience at a fast-growing direct-to-consumer startup a plus
  • Deep knowledge of CRM tools and marketing tools 
  • Growth mindset, passion for bringing creativity to the direct-to-consumer marketing process
  • Experience developing and implementing marketing plans that drive customer demand
  • Experience operating both strategically and tactically in a high-energy, fast-paced environment
  • Experience using data to develop and measure marketing programs