#173462

Brand Manager -- Beauty / Hair Devices

Location:
Remote
Job Terms:
Permanent
Start date:
11/15/2021
Posted By:
Robin Legator
Date:
10/12/2021

Job Description:

FANTASTIC & EXCITING OPPORTUNITY -- BRAND MANAGER -- 100% REMOTE

Play an integral role in launching a super successful European hair device brand in North America 


The primary purpose of this role is to be the US brand lead for our client's hair tool & appliance brand that is being launched in the US & Canada in early 2022. This brand is already live in Europe, and this role will have a dotted line to the head of this business in the UK. This role will be responsible for product management and marketing of the new brand including the P&L associated with this project, working closely with the US product team, the US Marketing organization, the Canadian marketing organization, and the global brand team in the UK among other cross functional teams.


ESSENTIAL FUNCTIONS AND OTHER DUTIES:
• To liaise with the UK and Canadian teams to align and launch the hair device products in the US and Canada on time in the aligned channels at the right prices and financials to maximize success for the company
• Align and drive organizational support for the new business and continue to scale up the brand as the business evolves
• To drive brand awareness and consumer acquisition for the brand in the US & Canada both though DTC channels (owned website and Amazon) and retailer driven sales
• To identify and manage product related challenges
• To liaise with consumer relations to ensure the consumer relations team is ready for launch, able to address consumer questions, and identifies any challenges that arise
• To support efforts to grow distribution and to support retailers as distribution expands
• To drive the integrated marketing plan including social (paid and owned), PR, influencer, affiliate, online advertising, print, search, podcasts, and other relevant media channels including setting KPIs
• To work with and create new (as appropriate) assets and engaging content for various channels including social

REQUIREMENTS:

  • BA; MBA is a plus
  • Beauty/Hair experience is a plus
  • 4-7 years of experience
  • Entrepreneurial self starter
  • Excellent writer and verbal communication skills
  • Ability to effectively work cross functionally
  • Excitement and passion for all things marketing and beauty/hair