#172984

Marketing Mgr / Snr Marketing Mgr, WaterBrook, Multnomah and

Location:
Remote
Job Terms:
Permanent
Start date:
10/25/2021
Posted By:
Robin Legator
Date:
09/28/2021

Job Description:

Exciting Marketing Manager Opportunity -- Remote

Marketing Mgr/Snr Marketing Mgr, WaterBrook, Multnomah and Convergent Christian kids (170943)

If you're a Marketing Manager interested in Publishing THIS is a great opportunity for YOU

Our client, a well known publishing group is seeking an experienced, creative, and enthusiastic marketer for their Marketing Manager position. This individual will spear-head innovative consumer-facing campaigns for their Christian children’s publishing program and manage an unbranded consumer community for another key imprint. This manager will be hands-on in the creation and execution of customized campaigns for approximately 15 Christian focused Children’s books per year. In addition, this position focuses on developing and managing a social media channel, newsletter, and influencer program dedicated to building community around specific titles and authors.

Essential Functions and Responsibilities:

  • Creates and leads innovative title-marketing campaigns based on market data and consumer trends for children’s titles
  • Collaborates closely with authors and their teams to implement strategies by developing timelines, digital content, and integration across author’s social media/related platforms 
  • Devises influencer marketing campaigns, custom audiences, and company cross-promotions to activate word of mouth and digital activations that result in book sales 
  • Launching and managing Spiritual Thought channels (social media, newsletter, and influencer program) dedicated to building an audience for our Convergent titles and authors
  • Sets and meets ambitious sales goals, drives discovery and engagement, and closely works with other departments including Publishing, Editorial, Publicity, Sales, Analytics, Advertising and Creative Operations 
  • Manages title-marketing strategies, advertising campaigns, analytics, and budgets 
  • Establishes relationships with third party partners and related media platforms for partnership opportunities, as well as larger group initiatives

Essential Qualifications and Requirements:

  • Minimum of 3 years of marketing manager experience; minimum of 5 years of marketing manager experience to be considered at the senior level
  • A proven track record in book promotion or related media (books, magazines, music, film, etc.)
  • Experience in marketing and promoting children’s books (picture books, middle grade, and young readers)
  • Strategic and creative thinker with the ability to demonstrate the execution of successful marketing campaigns from strategy creation through implementation 
  • Excellent communication skills with talent to speak fluently and effectively with top authors, literary agents, and key stakeholders
  • Collaborative, curious reader across areas, detail-oriented, organized, problem-solver, and self-motivated
  • Direct to consumer experience and creative skills consistent with developing social media handles and growing a newsletter community
  • Excellent organizational skills with the ability to multi-task, prioritize and manage a busy inbox with timely follow-up skills
  • Ability to set and meet goals under an established budget
  • Highly Proficient with MS Office suite and an ability to learn new applications. 
  • Knowledge of Photoshop, Adobe, and basic html skills are a plus