- Pleasanton, CA
- Job Terms:
- Start date:
- Posted By:
- Erica Schmidt
This role is in the SF East Bay area and is currently remote due to the pandemic, but will ultimately be required to be on site 2-3 days a week.
Serve as brand champion and expert consultant for stakeholders across the company with specific focus on Molecular & Pathology Lab Customer Areas
Lead holistic brand management activities including brand strategy, brand architecture, brand value/equity, brand positioning, visual brand appearance, brand messaging and brand experience for the Customer Areas and beyond
Lead and oversee global brand implementation and coordinate brand marketing campaigns to drive brand awareness leading to increased brand value
Drive alignment across LCTs, regions and Customer Areas on brand topics to ensure continuity, consistency and synergies
Lead and conduct brand research activities including the evaluation of brand performance and analysis of competitor brands
Ensure messaging and market activities are aligned with brand and company values
Consult, coach and educate key internal stakeholders on why and how to ensure compliant brand implementation at all touchpoints globally
Proactively drive and lead the global brand community to foster brand value understanding and identify/share best practices/lessons learned
Serve as a standing or ad hoc member of various cross-functional brand teams.
Given the nature of this position, you will work closely with various cross-functional partners and stakeholders, including the Corporate Brand and Communications department.
Manage brand development budget
5- 10+ years of brand management experience
Wide experience in medical device or diagnostics industry desired but not required
Strong experience in understand branding, developing brands from ideation to on-market management, branding architecture, product naming, etc.
Previous successful experience in developing brand strategies
Proven experience in the use of diverse traditional/digital communication channels
Excellent strategic and analytical skills to develop integrated brand development plans
Strong leadership and relationship management skills
Strong interpersonal skills and intercultural experience; ability in working with diverse teams across different cultures and geographic locations
Ability to navigate stakeholder priorities in order to provide a seamless experience
Excellent planning and execution/implementation skills
Strong project management and critical thinking skills
Strong collaboration, interpersonal skills
Budget and resource management proficiency
University degree in Marketing/Business, MBA preferred