#170684

Digital Marketing Analyst

Location:
Boston,MA/
Job Terms:
Permanent
Start date:
08/30/2021
Posted By:
Robin Legator
Date:
07/27/2021

Job Description:

Exciting Digital Marketing Specialist Role 

Sit in Boston, Dallas OR Remote

This is a great opportunity to join a dynamic and forward thinking global real estate and investment tech company and make an immediate & significant impact!

PRIMARY RESPONSIBILITIES:

 

  • Provide support to the growth marketing team in the development and execution of paid advertising campaigns.
  • Monitor campaign performance and provide reporting and analysis by developing and maintaining department/role-specific dashboards and reports.
  • Track project deadlines and deliverables, working cross-functionally with creative, analytics, ops & web to constantly aim to improve visibility & ROI of the acquisition channels & the buyers journey along that path.
  • Build proformas to estimate success for marketing campaigns and measure and report on performance to marketing stakeholders.
  • Acts as primary administrator of the HubSpot CRM and Marketing Hub database, including the creation and iterative improvements of workflows, custom fields and data flow management processes.
  • Manage, maintain and integrate all relevant third-party systems and integrations.
  • Serve as a liaison between company and third-party agencies as needed.

REQUIRED SKILLS:

  • 3+ years’ experience in digital marketing including experience with HubSpot Marketing Hub and CMS Hub
  • Demonstrable experience leading and managing SEM, marketing database, email, paid social media, and/or display advertising campaigns
  • Bachelor’s degree in marketing or related field
  • Solid knowledge of marketing analytics and reporting tools (e.g.,
  • Google Analytics, Google Data Studio, Wordstream, SEMRush, Looker, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns
  • Experience managing multiple projects at the same time
  • Ability to clearly communicate results, key learning, areas of opportunities for all your programs
  • Strong project management skills
  • High integrity, energy, and a desire to work in a results-oriented fast growth environment

PREFERRED KNOWLEDGE/SKILLS/ABILITIES:

  • Industry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Real Estate Investing or Property Management) is preferred, but not required
  • HubSpot Marketing Software Certification
  • HubSpot Inbound Marketing Certification