Digital Marketing Specialist

New York, NY
Job Terms:
Start date:
Posted By:
Sarah Fisher

Job Description:

Role Description:
The Digital Marketing Specialist is responsible for supporting the execution of global marketing
programs into local digital media, creative performance and acquisition, as well as retail site-to-store
initiatives. In addition, the Digital Marketing Specialist is accountable for aggregation of content and
communication to external media agency and media partners.
This role requires a strong team player who can effectively work cross-functionally with TBS global,
creative, store marketing, brand, finance, analytics teams and outside partners. This person should be
highly detail-oriented, data-driven with an analytical curiosity. This position is responsible for ensuring
the correct message reaches the customer and aligning with brand plan.

Agency Support for Paid Search/Social/Display/Alternative Medias
 Liaison as agency support/execute all paid media
 Coordinate message management
o Responsible for securing signoffs/approvals
o Align with internal teams (Commercial/Ecomm) and seek approvals from department
heads to confirm priority of offers for media
o Be mindful of competitor events, promos and social activities to make
recommendations or provide context regarding performance results.
 Traffic creative assets and URLs in a timely manner against agency deadlines
 Provide internal teams with event and promotional media plan to coordinate on assets such as
URLs and landing pages needed for campaigns and BAU launches
 QA creative ad unit drafts/URLs, check for accuracy and that links are working properly
 Provide weekly commentary to agency on TBS weekly meeting and supporting deck for brand
 Provide in-depth presentation/reviews of big events throughout the year such as holiday
o Working with media agency to pull data that would be used to present internally &
globally / comprehensive of all channels / holistic view from creative, spend, revenue
and etc. / all the approaches taken for launch
 Ad-hoc projects as needed for product launches and events
 Identify trends and new digital platform offerings to ensure TBS remains an innovative brand
o Innovative in terms such as digital platforms for advertising / “what’s out there?” )

Creative/Asset Management
 Take part in Event Planning Meetings so that digital creative is 100% aligned w/ store visuals
 Maintain master event and promo calendar for media partners to work from
 Manage Media Creative Review/Approval Process

o Download from AL ahead of events, all digital assets, throughout the year to collaborate
on visual and messaging representation prior to providing direction to creative services.
o Cascade digital toolkits and set up review ahead with Ecomm team to align
 Manage creative brief from development through approval
o Ensure on-time and accurate delivery of assets.
 Act as liaison between local and global creative
o Ensure that content is available and adapted for use for all media channels
o Manage asset deliveries and ensure we have enough content by event to reduce
creative fatigue

 Manage media asset/campaign data gathering and interpretation for weekly presentations to
company leadership
 Develop and maintain performance tracking for campaigns and on-going partnerships, such as
affiliate TM+ partners, direct to store programs, etc.
 Partner with Finance
o Own and manage on-time reporting and payment of partners
o Consistently review of PO’s and accruals for accuracy and any changes
 Work within Google Analytics console, and partner tools to extract data for reporting or ad-hoc
 Provide historical data view when building reports when relevant
 Learn and know how to measure against company KPI’s such as revenue and traffic goals
 Become fluent in general marketing KPI’s and how to interpret results to action on
 Manage to financial fiscal calendar from TBS financial team annually