#170355

Growth Marketer -- CRM

Location:
Boston, MA
Job Terms:
Permanent
Start date:
08/16/2021
Posted By:
Robin Legator
Date:
07/16/2021

Job Description:

Awesome GROWTH MARKETER CRM Opportunity 

Our client, a high growth start up in the pet DNA space, is looking for a Growth Marketer CRM to work cross functionally to implement and flawlessly execute complex email and CRM programs. You will support the growth marketing team to discover opportunities and run experiments to validate new ideas and pressure test current practices that help scale the business. You have a passion for data-driven decision making and will work directly with senior leadership to interpret results and drive channel performance. 

Responsibilities:

  • Create and monitor a wide variety of email campaigns (sales, transactional, newsletter, and more) partnering with in-house creative and content teams, and ensuring design and layout of emails is user friendly
  • Work closely with our content, creative and product teams to help develop and execute email campaigns focused on driving sales, engagement, subscriber growth and customer retention build emails and coordinate CRM marketing campaigns and flows for users and prospective customers
  • Come up with ideas for and plan email campaigns to hit ambitious goals
  • Build event-driven automations that align with and improve the customer journey
  • Learn and understand the entire customer journey from discovery to advocate and identify key opportunities to message users and prospects at high conversion points
  • Run tests, report on and analyze campaigns for optimal performance
  • Proofread and QA emails for clarity, grammar, spelling and brand image
  • Promote a customer-centric brand through a metrics-driven culture across the company 
  • Suggest methods for improvement and potential product enhancements to elevate the customer experience

Requirements:

  • 2-5 years of hands-on experience in consumer email marketing, with demonstrated success driving sales growth and customer engagement.
  • Prior experience in email/lifecycle marketing and lead nurturing
  • Proficient using marketing CRM & automation technology such as Iterable or Klaviyo
  • Experience with dynamic content and event-triggered automations
  • Understanding of email creative best practices and desktop/mobile email templates
  • Design skills to build from and create email templates both independently and with in-house creative teams
  • Experience with advanced segmentation and targeting in a large customer database
  • Strong attention to detail, planning and QA
  • Understanding of email analytics and KPIs 
  • Working knowledge of basic HTML/CSS
  • Basic understanding of SQL is a plus
  • Experience with loyalty and referral programs is a plus 
  • Excellent written and oral communication skills
  • High level of curiosity and investigative mindset with an attention to detail