Digital Content Strat / UX Copywriter

Remote- CST or EST
Job Terms:
$50 hr plus subsidized benefits
Start date:
Posted By:
Debra Powell

Job Description:

Role: UX Digital Content Strategist/Writer (web interface copy/content)
Digital Experience Solutions

REMOTE -must be able to accommodate EST/CST time zone for meetings

All candidates must have writing samples or portfolios included

The Digital Content Strategist/UX Copywriter will play an essential role in defining and creating content for the web and mobile presence. In this role, you will plan, manage and write digital/UX/interface content that is relevant, engaging, usable, persuasive, consistent and searchable.

You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences – including consumers, members, providers, employers and agents/brokers.

The UX Digital Content Strategist/Writer is assigned to a specific Experience team within the Digital Experience Solutions group. These teams create and maintain content across theweb properties in alignment with corporate and digital style guides and in compliance with National Association of Insurance Commissioners (NAIC) regulations.

The key accountabilities are defining and implementing content strategies for digital products and projects, and creating content, in alignment with the overall digital experience, other offline content, multiple complex business goals, and varied audience needs.

As the UX Digital Content Strategist/Writer, you will:
• Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives
• Identify, manage and structure engaging and contextually-appropriate content and taxonomies
• Collaborate with the UX team on content organization, navigation, site maps and information design
• Partner with research and design teams to identify research needs and design content for the best user experience based on user feedback and business goals
• Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding
• Develop content matrices and editorial calendars to track and manage content updates
• Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes
• Present clear, concise content strategies and copy that help stakeholders make informed decisions about content. Strategies will focus on ensuring content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.
• Create content aligned to the content strategy, brand voice and tone, business requirements, and digital standards. Ensure content is edited and approved by legal/compliance.
• Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments
• Assist with creation and maintenance of digital content guidelines, standards, tools, and processes

Key Competencies
• Experience with all facets of digital content publishing and best practices
• Familiarity with software development processes (e.g., waterfall, agile)
• Knack for juggling several projects, managing time efficiently and prioritizing appropriately

• Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams
• Passion for sharing information and helping others be successful
• Focused on team success rather than individual success

• Approachable, respectful, open, transparent and easy to work with – even in stressful situations
• Ability to be self-aware, receive feedback and continually improve
• Ability to produce clarity when confronted with unclear situations

Role Essentials
• At least 3 years of digital content strategy and copywriting experience
• Bachelor's degree in English, Journalism, Communication, Marketing or similar field
• Experience creating multi-channel content strategies, content matrices, and content inventories
• Experience writing and optimizing content for a variety of content types and digital channels, including long and short-form content for web and mobile, emails, blog, social and micro interaction copy for secure portals
• Firm grasp of user experience and the role of content within design in a secure digital environment
• Ability to be flexible in a very fluid and dynamic environment – including dealing with changing processes and priorities
• Must be extremely well-organized and detail-oriented, capable of handling multiple projects simultaneously, and able to easily move between strategic and tactical work
• Familiarity with Search Engine Marketing and Optimization strategies
• Familiar with content management systems
• Familiar with online tracking tools, such as Jira
• Self-starter who takes initiative and ownership
• Excellent verbal, written, and presentation skills
• Excellent information architecture skills
• Conversant and comfortable with principles of digital design, writing and editing
• Proficient with: Microsoft Office, SharePoint
• Working knowledge of HTML skills

Role Desirables:
• Experience in wellness and/or healthcare and in regulated industries
• Experience with Sitecore and/or Salesforce content management systems
• Experience working in an embedded agile product team, especially with ecommerce sites