#170223

Business Marketing Manager for Branded Content

Location:
Remote; Virtual
Job Terms:
Temporary
Salary:
DOE + Benefits
Start date:
ASAP
Posted By:
Daliya Way
Date:
07/14/2021

Job Description:

This marketing team exists to amplify the company's business and solutions unlock business growth. This position specifically will service Branded Content – a priority suite of products and tools that allow brands to tap in to the power of company's great resource – our platform of creators.

Day-to-Day Responsibilities/Scope:

  • Develop and execute integrated end to end business marketing strategies to drive awareness, education, and adoption of company's branded content ads product
  • Write briefs, develop business positioning and messaging, sales collateral, narratives, content
  • Craft everything from concise and meaningful stories to detailed product documentation out of complex information to achieve specific communication objectives
  • Synthesize complex product features and audience needs into simple, powerful stories
  • Work closely with global cross-functional teams to activate proactive and reactive messages across paid, earned, and owned channels
  • Develop ideas, materials, and systems for scaled branded product marketing
  • Intrinsic interest in tech industry, influencer marketing, creators, digital advertising, small business and market trends coupled with the ability to translate them into a larger strategy.

Top 3 Non-Negotiable Skills:

  • Marketing Experience:
    • We need someone with a core, working knowledge of brief, narrative, deck, and persuasive marketing language
  • Social Understanding:
    • Experience working directly on projects that land on social media, experience working directly with branded content a strong plus. They should be passionate about the work
  • Working Advertising / Media Knowledge:
    • We need someone who can jump in quickly, so experience working in media, advertising, having budget responsibility would be great

% Technical vs Functional:

  • 10% technical – this we can teach
  • 90% Functional

Nice to Have Skills:

  • Experience working with Influencers / Creators (agency, brand, publisher, network, etc.)
  • Integrated Marketing experience at a leading publisher or media company, preferably in tech
  • This is nice to have bordering on must have, but we definitely need a stellar communicator. These concepts are difficult to understand internally and externally, so we can’t underestimate the value of effective, persuasive communication.
  • Design experience also – core creative understanding would be helpful

Education Background/ Requirements:

  • Practical experience over degree background is critical – if they meet the qualifications above and in the job description that’s ideal