Manager, Consumer Marketing

Remote (EST)
Job Terms:
Start date:
Posted By:
Dana Ailsworth

Job Description:

Manager, Consumer Marketing

Aquent’s large banking / cards client in NYC seeks a Manager, Consumer Marketing to join its Global Consumer Marketing team for a 12-month engagement. 

Opportunity: This is a 12+ month opportunity - W2, full time hours with access to Aquent's talent benefits. This role can sit remotely, but must be able to work EST schedule. 

· Establishes partnership with Sales leaders to plan and generate leads and business wins for Priceless Globally

· Establish scalable, repeatable and profitable B2B2C content models and strategies

· Ensuring assets and resources are leveraged efficiently and effectively across the regions/customers

· Lead strategic customer facing conversation for anything that relates to the Priceless Content and Content strategy

· Drives thought leadership efforts by guiding creation of unique Priceless perspectives on content trends and opportunities for customers globally and regionally

· Refine and improve Priceless content value proposition for customers

· Represent Priceless in key RFPs responses responses

· Ensure partnership and integration with other Client team to drives cross-selling and integration of Priceless in strategic initiatives with globally relevant merchants

· Makes decisions and adjustments based on results of pilot integrations, performance measurement and evaluation


· Extensive track record and achievements in developing and delivering complex global/regional B2C and B2B2C marketing programs

· Proven success in determining which levers to pull to drive customer interests, B2B2C campaign and measure levers for effectiveness

· Extensive track record in envisioning a story to frame sales enablement and marketing efforts for B2C and B2B audiences, providing guidance over developing pitches and RFP materials and partnering in meetings with Sales teams

· Experience playing a lead role in integrating marketing assets with products and product platforms interfacing with senior Product counterpart

· Led complex, international, cross-functional projects

· Extensive success building relationships with global multi-cultural teams and leading remote project teams

· Proven ability to build collaborative working relationships with external stakeholders at the global/regional or local level

· Preferred: Overseas assignment/work in multiple countries/regions

- overall project management and coordination of multiple projects with various stakeholders for the development and execution of website strategy including developing project roadmaps, tracking the execution and performance
- creation of sales presentations for internal stakeholders and external partners including insights research and recommendations building
- preparation of web site mock-ups / mobile apps mock-ups (basic user flows not the actual design)
- engagement with APAC markets to create and track sales and RFP pipelines
- creating repository of best practices and sharing across the region
- regular reporting on projects
- providing direction and coordinating deliverables with agency partners