#169019

Product Marketing Associate

Location:
San Francisco, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
07/06/2021
Posted By:
Danielle Bodemann
Date:
06/11/2021

Job Description:

The Product Marketing Associate is responsible for helping define and communicate the core value of the company for pharmaceutical and medtech organizations. As a member of the product marketing team, you will support defining and communicating the overall value proposition of company products. This includes working with various cross-teams to understand the roadmap and product experience, and creating the right messaging and content that can be leveraged by marketing and sales to tell the company story.

*Responsibilities:*

  • Work with the industry's best marketing team to help define the messaging, and go-to-market strategy for solutions for the Life Sciences Industry
  • Create and deliver visionary and compelling internal and external, customer-facing presentations
  • Support differentiated event marketing experiences at the company and industry third-party events
  • Manage industry solution and product launch plans, working closely with the industry experts and marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline
  • Partner with a world-class product management team to distill key functionality and benefits into solution and product marketing messages
  • Develop effective sales training materials, making it easy for sales and partners to understand our solution offerings and key positioning
  • Partner with other marketing specialist teams to execute innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design to build pipeline