#168766

eComm Manager (Travel Retail)

Location:
Miami, FL
Job Terms:
Permanent
Start date:
06/21/2021
Posted By:
Christie Bridges
Date:
06/07/2021

Job Description:

Our client, a major beauty company located in Miami with headquarters in NYC and Paris, is looking for an eCommerce Manager to join their team.

Mission : Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web, with a focus on indirect e-commerce.
Key job accountabilities :
 Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring
delivery and returns processes are effective
 Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers
 Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase Works closely with marketing to define the
consumer experience and e-merchandising
 Activates the right business drivers by tracking and drawing conclusions from specific e- commerce KPIs (unique visitors, conversion rate, profit optimization)
 Adapts strategy to fit with the nuances of local e-commerce markets and leverages best
practices across geographies
 Ensures that the brand presence and journey online is consistent with overall brand
standards and strategy
 Drives collaboration with technology teams and ensures continuous improvement and
upgrade of the site
 Scale direct to consumer online sales (only applicable for e-commerce leaders of specific
divisions/brands)

Technical competencies:
- Starts with shopper centricity
- experience in managing indirect (e-retail) and direct (direct to consumer) e-commerce,
- Strategizes ecommerce acceleration (pure players, retailers and direct)
- Negotiates with the specific levers for online distribution
- Monitors online sell-in and sell-out excellence
- Masters analytics
- Acts as a strategic business partner
- Focus on delivery : design/ build/run

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR
5 - 7 years of exp in e-Comm or e-retail.